Menu
Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

Toyota joins trucks for Craftsman series

Journal - 02/17/2003
Toyota will hit the track next season as the fourth manufacturer in NASCAR's Craftsman Truck Series, a move that many expect will open the door to participation by other import manufacturers. Toyota announced its long-anticipated alliance with NASCAR on Wednesday at the nation's largest consumer auto show....

Wal-Mart fest tied to Daytona

Journal - 02/10/2003
Stock car racing will take over the aisles and airwaves of more than 2,800 Wal-Mart stores across the United States on Saturday with an in-store blitz that ties-in six NASCAR sponsors and five licensees. The promotion, dubbed "NASCAR Fan Days," runs Feb. 2-22, but the highlight is...

Speed Channel, QVC in hot-market plans

Journal - 02/10/2003
NASCAR, Speed Channel and shopping channel QVC will come together next week for a joint venture that tries to capitalize on "hot-market" merchandise opportunities stemming from the Daytona 500. Speed Channel will air the two-hour special "For NASCAR Fans Only" on Feb. 20 from 7 to...

Absence of Roush doesn’t slow teams

Journal - 02/10/2003
A s Jack Roush lay unconscious in a hospital bed after crashing a small, twin-engine plane near Troy, Ala., in April, the president of his NASCAR teams made preparations to assure the enterprise would function effectively...

Military salutes NASCAR’s power

Journal - 02/10/2003
Weeks before the U.S. Army began to deploy the resources of a sweeping, $16 million stock car racing sponsorship, the three-star general charged with recruiting more than 73,000 new troops this year already had his first story of googly-eyed NASCAR fandom. It seems an Army colonel was...

The ultimate in travel: NASCAR

Journal - 02/03/2003
Coming soon from the network that brought you "Best Beaches" and "Best Bathrooms": "Ultimate NASCAR." The stock car racing sanctioning body continues its efforts to reach into mainstream media this week with a pair of hour-long features on the Travel Channel. "NASCAR's Thunder Road" and...

Retooling stalls Action profits

Journal - 02/03/2003
First-quarter profits fell slightly for NASCAR-licensed merchandise leader Action Performance , which blamed the slide on manufacturing delays brought on by body style changes by Chevrolet and Pontiac. The company reported net income of $8 million, or 44 cents per share, for the quarter that ended...

Cities officially open their pursuit of Expos

Journal - 02/03/2003
Major League Baseball began its laborious march toward the relocation of the Montreal Expos last week, hearing the preliminary pitches of political and civic leaders from Washington, D.C., northern Virginia and Portland . MLB did not invite representatives from the ownership groups that would bid on...
All Authors
You have 1 article remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.