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Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

NASCAR tracks face unique revenue equation

Journal - 05/26/2003
Operators of baseball, basketball and hockey facilities are forever brainstorming ways to get people to arrive earlier and stay longer. At major speedways, that part of the equation is a given. Race fans arrive at most tracks hours, if not days, before a NASCAR Winston Cup...

Twins get creative to make Metrodome pay off

Journal - 05/26/2003
The first time executives from the Minnesota Twins saw a large, milk-bottle-shaped sign pop up at Fenway Park in Boston, they started thinking about how they might be able to create the same sort of exposure for one of their longtime sponsors, Land O'Lakes. ...

A harder sell at Brickyard

Journal - 05/19/2003
It seemed like the obvious choice, yet at the venerable Indianapolis Motor Speedway, the decision to advertise that tickets were available for this year's Indy 500 was groundbreaking stuff. The speedway historically has shied away from marketing tickets to its most prestigious event, even though some have...

NASCAR gains ground in top TV markets

Journal - 05/19/2003
Not long after Fox Sports CEO David Hill arrived at Daytona International Speedway for this year's race lead-up, he was summoned to an area near Victory Lane, where Jeff Hammond, a former NASCAR crew chief who now is a Fox TV analyst, was waiting next to a race...

Action shrinks forecast for Q3

Journal - 05/12/2003
A slowdown of orders from mass retailers and the delay of a special promotional program led motorsports merchandise leader Action Performance Cos. to cut its third-quarter earnings expectations in half recently, sending its stock plunging. The company said revenue in the third quarter would be between...

Reds pack their park with choices

Journal - 04/21/2003
It is the fifth inning of a Friday night game at Great American Ball Park, new home to the Cincinnati Reds, and a gaggle of college students have gathered beyond the right-field seats, where they have found equally striking views of the game, the Ohio River and the...

Angels’ reduced price raises questions

Journal - 04/21/2003
The soft economy that has whacked baseball in the breadbasket in the last year now has taken aim at one of its few remaining bastions: franchise value. Walt Disney Co.'s agreement to sell the world champion Anaheim Angels to Phoenix businessman Angel Moreno for $180 million came...
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