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Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

Hall Pass

Journal - 08/01/2005
The executive heading NASCAR’s Hall of Fame project speaks reverently of Cooperstown, N.Y., the idyllic mountain village that is home to the Baseball Hall of Fame. He bows to the historic connections that link the NBA to Springfield, Mass., and the NFL to Canton, Ohio. ...

The mission? Creating magical memories

Journal - 07/18/2005
Reggie Williams was in politics before he joined the Walt Disney World Resort as director of sports development a dozen years ago. So he understands the ebbs and flows of public funding and the shifts in priorities that can make life difficult for a sports commission trying to...

Athletes as brands

Journal - 06/06/2005
When John Elway’s agent, Jeff Sperbeck, suggested that his latest and largest licensing deal should be for a line of recliners, sofas, tables and entertainment centers bearing his name, Elway raised an eyebrow. ...

Turning to technology

Journal - 05/23/2005
The image fills the screen with splashes of color and motion that suggest a cross between a video game and a television broadcast, a bit too grainy to be real but so rich and accurate in detail that, watching from more than a few feet away, it seems...

What's up with women's sports?

Journal - 04/25/2005
The walls of Dan Levy’s modest office in Durham, N.C., bear the requisite decor of a sports agent. There are ad layouts, magazine covers, cereal boxes and bobblehead dolls, all of them featuring his recognizable clients. Mia Hamm in ads for Gatorade, McDonald’s, MasterCard and Nike,...

Reaching today's fans

Journal - 03/14/2005
The memo from the network president crossed the desk of ESPN’s ratings guru early in 2001, when the audience for programming on the mothership hit a three-year low. “I got a note … that said, ‘We have to do something about this,’” said Artie Bulgrin, flashing...

The 24/7 fan

Journal - 03/07/2005
Forget waiting for the evening news or the morning paper. Today’s sports fans demand news, stats, scores and highlights whenever and wherever they want. In this,...
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