Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

Pepsi Center finds a formula worth keeping

Journal - 08/03/2009

Aside from the spiffing up that you’d expect at any arena that’s been booked wall-to-wall for a decade — painting and replacing carpet, wallpaper and some furnishings — Pepsi Center stands very much as it did on the night it opened in October 1999, with...

New Orleans still showing it’s up to the task

Journal - 08/03/2009

The evolution of New Orleans Arena began on a Saturday morning in August 1999, three months before the building opened for its first event. That was the weekend that Ray Wooldridge, then co-owner of the Charlotte Hornets, quietly flew into town,...

Former newspaper writers keep doing what they love and hope the money will follow

Journal - 07/20/2009

When laid off Kansas City Star motorsports writer Jim Pedley began phoning the gatekeepers of the established racing world to get their take on an idea, he wasn’t sure what sort of reception he’d get. After 11 1/2 years covering racing at the...

First to make jump, he still walks a fine line

Journal - 07/20/2009

The bloggers and the fans who bang the message boards often peg him as a sycophant, a mouthpiece for Cincinnati Bengals owner Mike Brown. Around the team offices and the locker room, some question why he insists on covering their failings; not...

For tours like NASCAR and golf, disappearing local bylines reduce the reach of the sports

Journal - 07/20/2009

Forced to choose between criss-crossing the country with touring circuits such as NASCAR and golf or following a pro franchise that plays half its games in town, most sports editors will spend their money tracking the local teams for which readers cheer....

No news is bad news

Journal - 07/20/2009

The Los Angeles Kings were finishing up a morning practice in Montreal, early in a two-week road swing in February, when word came down that the NHL had grounded defenseman Denis Gauthier for five games for a hit that rattled HD screens...

No news is bad news

Journal - 07/20/2009

Sweet spots

Journal - 06/22/2009

When pitching a potential client, Millsport Chairman Bob Basche typically runs through a PowerPoint that includes a slide that explains the sponsor-property matching process that the agency goes through on behalf of brands. At his sponsorship consulting shop, they call it “chemistry,” and...

Getting fans of fishing hooked on the Tundra

Journal - 06/22/2009

When Toyota made its ballyhooed, feather-ruffling move into NASCAR five years ago with a team in the truck series, it also staked out a lower-profile, but equally significant, beachhead in another sport that screams American heartland. The import automaker signed its Tundra...

Bowling tour a natural fit for flooring company

Journal - 06/22/2009

Lumber Liquidators, the nationwide hardwood flooring chain, doesn’t sell the sort of specialized maple, pine and synthetic boards used to outfit the lanes at a bowling alley. But viewers can’t help making a connection between the two when watching a PBA Tour event...

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