Ben Fischer

State Farm Names ReKTGlobal As Agency Of Record

Global - 01/31/2018

State Farm named ReKTGlobal its agency of record for esports and gaming, a sign the insurer’s sponsorship of the North American League of Legends Championship Series is only the beginning of a much broader play. The relationship reunites State Farm with ReKTGlobal CEO Dave Bialek, a '09...

USA Gymnastics' Financial Outlook Takes Big Hit After Nassar Scandal

Daily - 01/30/2018

USA Gymnastics may avoid the death penalty for Olympic sports NGBs, but its financial outlook is profoundly diminished in the wake of the Larry Nassar scandal. The organization had been a commercial rocket ship until now, growing its quadrennial revenue by 32% from '09-12 to '13-16, clearing nearly $104M...

Alibaba Unveils First Ad Campaign As IOC Top Sponsor

Daily - 01/30/2018

[placeholder] Alibaba has released its first ad campaign as an IOC TOP sponsor, aiming to introduce itself to the Western Hemisphere and reinforce its brand reputation in China during the Pyeongchang Games. Its campaign, carrying the tagline “To the Greatness of Small,” celebrates obscure athletes making small but...

Alibaba Group Releases First Olympic Ad Campaign

Global - 01/30/2018

Alibaba Group has released its first advertising campaign as a global Olympics sponsor, aiming to introduce itself to the western world and reinforce its brand reputation in China during the PyeongChang Winter Games. Its campaign, carrying the tagline "To the Greatness of Small," celebrates obscure athletes making...

State Farm Names ReKTGlobal As Agency Of Record For Esports And Gaming

Daily - 01/29/2018

State Farm has named ReKTGlobal as its agency of record for esports and gaming, a sign the insurer’s sponsorship of the North American League of Legends Championship Series is only the beginning of a much broader play. The relationships reunites State Farm with ReKTGlobal CEO Dave Bialek, a ...

Alibaba Unveils Ad Campaign Around 12-Year IOC Sponsorship

Closing Bell - 01/29/2018

[placeholder] Alibaba has released its first ad campaign as an IOC TOP sponsor, aiming to introduce itself to the Western Hemisphere and reinforce its brand reputation in China during the Pyeongchang Games. Its campaign, carrying the tagline “To the Greatness of Small,” celebrates obscure athletes making small but...

Sochi, Rio results halt IOC’s revenue growth

Journal - 01/29/2018

The Sochi and Rio Games brought the global Olympic movement’s financial growth to a sudden halt, according to figures recently released by the International Olympic Committee. After at least 20 years of double-digit growth, the four-year revenue generated by the international movement’s five primary sources of...

Tiger Shaw reshapes USS with inclusive approach

Journal - 01/29/2018

Freestyle skier Tom Wallisch was on a Mexico-bound plane for a wedding in 2016 when he noticed a coincidental fellow passenger: U.S. Ski & Snowboard CEO Tiger Shaw, en route to an International Ski Federation meeting. Instead of giving a brief wave, Shaw woke...

Chobani, KT Tape Among The Latest Sponsors To Drop Support Of USA Gymnastics

Daily - 01/26/2018

Three more sponsors have confirmed they have cut ties with USA Gymnastics, leaving the NGB's non-endemic sponsorship portfolio empty in the wake of the Larry Nassar sexual abuse trial. Chobani, KT Tape and nutritional supplement maker Thorne Research each said they no longer have a relationship with USAG. Thorne VP/Business...

USA Triathlon, Ironman Launch Campaign To Promote Participation

Closing Bell - 01/26/2018

USA Triathlon and Ironman have jointly funded Time to Tri, a new outreach campaign with a goal of convincing 100,000 people to enter a triathlon event for the first time by '20. The effort will target distance runners primarily, and the Time to Tri will have a presence at...