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Ben Fischer

Ben Fischer

Ben Fischer covers the NFL and all other professional football news for Sports Business Journal. A journalist with a unique blend of experience in government, sports and business, Fischer wrote about the New York tech startup scene, the health care industry in Washington, D.C., and politics in Ohio before joining Sports Business Journal. BEATS: NFL, NFL clubs, sponsors, broadcasters; XFL, CFL.

AT&T dipping toes into esports, plans more

AT&T took a modest step into esports at this month’s E3 video game conference in Los Angeles, putting its logo on the ESL Arena, where an “Arena of Valor” competition played out, and running a nearby showcase of its coming 5G connectivity technology.   ...

Comcast Signs Lamoureux Twins As Corporate Ambassadors

Comcast has signed Gold Medal-winning hockey players Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando as ambassadors for its corporate values initiative, making the twins the face of its programs to encourage volunteerism, internet access expansion, digital literacy and diversity/inclusion. The contract, for which financial terms were not...

Comcast Signs Olympic Champion Lamoureux Twins As Ambassadors

Comcast has signed Gold Medal-winning U.S. hockey players Jocelyne Lamoureux-Davidson and Monique Lamoureux-Morando as ambassadors for its corporate values initiative, making the twins the face of its programs to encourage volunteerism, internet access expansion, digital literacy and diversity/inclusion. It will also serve a key business goal of...

Activision Plans Team Sales For A "Call Of Duty" League

Activision Blizzard in its annual report said it will “launch team sales” later this year in the not-yet-announced “Call of Duty” pro league. The video game publisher did not elaborate or return a message seeking comment, but the report also says, “Our expertise launching and growing the Overwatch League...

Lacoste Strike Deal With IOC To Produce Apparel Collection

Lacoste has struck a three-year licensing deal with the IOC to produce an exclusive “Olympic Heritage” lifestyle apparel collection celebrating past Games. The first products available in the collaboration will celebrate the 50th anniversary of the ’68 Winter Games in Grenoble and ’68 Summer Games in Mexico City. The...