Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

ThriveHive Buys Naming Rights To Media Center At LVMS

Closing Bell - 12/17/2018

Las Vegas Motor Speedway has signed a deal with Massachusetts-based digital marketing agency ThriveHive for the company naming rights to the track’s media center. Terms were not released for the multiyear deal, but a source valued the pact in the mid six figures annually. The media center will be...

Daytona Speedway Signs Green Tech Company As Partner

Morning Buzz - 12/17/2018

Daytona Int'l Speedway has signed a new official partner in green technology company Extreme Energy Solutions in a multiyear deal set to be announced today. The New Jersey-based company and its consumer-facing products will become the track’s all-purpose cleaner/degreaser and engine emission reducing technology, with assets including signage, activation...

Fox tries out virtual studio

Journal - 12/17/2018

W hen Fox Sports NASCAR analyst Larry McReynolds used to analyze a certain part of a car during races, he could only use a telestrator or touchscreen to provide a visual for viewers. But starting with the 2019 season, the former crew...

Agencies Fuel, Cor join Pro Sport in merger

Journal - 12/17/2018

Motorsports agent Rod Moskowitz and soccer agent Mike Gartlan are merging their agencies with golf agent Jens Beck’s Pro Sport Management, as the trio are betting that the combined group will give them greater scale and influence. Moskowitz has...

Air Force Extends Sponsorship Of Bubba Wallace's RPM Ride

Closing Bell - 12/14/2018

The U.S. Air Force has extended its primary sponsorship of Richard Petty Motorsports' No. 43 driven by Bubba Wallace in the Monster Energy NASCAR Cup Series, taking the partnership into its 11th season. Air Force will continue to have two primaries on the car in...

RCR Outlines Plans To Celebrate 50th Anniversary During '19 Season

Daily - 12/14/2018

Richard Childress Racing is celebrating its 50th anniversary next year with plans including two gold paint schemes at the Daytona 500. They will appear on the No. 3 Chevy driven by Austin Dillon with sponsorship from Dow, while Daniel Hemric will drive the No. 8 with co-sponsorship from Bass...

Monster Energy Supercross, Monster Jam Truck Tour Land On NBC

Daily - 12/14/2018

NBC Sports Group has signed a multiyear deal with Feld Motor Sports to make NBC the new home of Monster Energy Supercross motorcycle racing and Monster Jam monster truck tour starting in '19. Financial terms are unknown. The deal will see Supercross join NASCAR, IndyCar and IMSA...

Fox Taps McMurray As NASCAR Analyst When He Stops Driving

Morning Buzz - 12/12/2018

Fox has hired Jamie McMurray to serve as a new NASCAR studio analyst as he wraps up the end of his on-track career. McMurray is expected to run one final Monster Energy NASCAR Cup Series race in the '19 Daytona 500 for Chip Ganassi Racing before retiring...

NLL Gets Back Into N.Y. Market With Long Island Expansion Club

Daily - 12/11/2018

The NLL is expanding once again, this time to Long Island as the indoor lacrosse league continues its growth efforts under Commissioner Nick Sakiewicz. The franchise will be owned by GF Sports, a subsidiary of N.Y.-based GF Capital, which at one point also owned sports media measurement...

NLL To Launch Expansion Franchise On Long Island

Morning Buzz - 12/11/2018

The NLL today will announce it is expanding onto Long Island for '19 as the indoor league continues its growth efforts under Commissioner Nick Sakiewicz . The franchise will be owned by GF Sports, a subsidiary of N.Y.-based GF Capital, which also owned sports media measurement firm Repucom...

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