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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Monster Energy To Keep Sponsoring Driver Dubbed "Next Danica"

Daily - 03/08/2019
Monster Energy will continue sponsoring up-and-coming NASCAR driver Hailie Deegan as she rises up the sport’s ladder system. Deegan, the 17-year-old daughter of racer and X Games athlete Brian Deegan, is racing this year in the K&N Series, the level below NASCAR's three-tier national series system. Deegan,...

Business wins have IndyCar revved up about new season

Journal - 03/04/2019
Equipped with a new title sponsor, new media rights deal and new tracks on the schedule, IndyCar gets its 2019 season underway this weekend with optimism throughout the paddock. Japanese technology giant NTT joins as title sponsor of IndyCar this year, replacing Verizon. Sources have said the...

ISC sees ticket deal as way to boost crowds

Journal - 03/04/2019
International Speedway Corp.’s new multiyear ticketing deal with MLB-owned Tickets.com is being eyed as a potential attendance lift to motorsports after several years of decline. The pact will see Tickets.com install next-generation ticketing technology at all of ISC’s 13 tracks, including its ProVenue system, mobile-based...

Marcus Lemonis: Master of the last-minute deal

Journal - 03/04/2019
Describing his relationships with NASCAR industry salesmen, Marcus Lemonis compares himself to one of the lifelines from the “Who Wants To Be A Millionaire?” game show. “I’m always their phone-a-friend — their last call, like, ‘Hey, I’m unsponsored, can you help?’” said Lemonis, chairman and...
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