NBC is "revving up its NFL promotional efforts with a new campaign" for "SNF" set to debut during Saturday's coverage of the Monster Energy NASCAR Cup Series Coke Zero Sugar 400. The "All Eyes On" campaign is an "in-house effort designed to prime the pump" for the '18 NFL season. The initial 30-second spot features Saints QB Drew Brees, Steelers QB Ben Roethlisberger and Patriots S Devin McCourty as they "exhort their teammates to put on a show for TV's biggest primetime audience." The ad is "set to premiere" at around 7:40pm ET and "air as many as three times" during the race. The campaign "will evolve throughout the NFL season," with the next executions "expected to appear in August" (ADAGE.com, 7/6).

NBC NASCAR analyst Steve Letarte for the next two Cup races will "move to the network's pit box, which will be located in the same row as the team pit boxes." During Saturday's race at Daytona, Letarte will work alone on the pit box as "sort of a middle man between the main booth and NBC's roaming pit reporters." The NBC box is "very close to the racing surface, potentially bringing a lot of noise into the broadcast when Letarte is on the air." Also new this weekend, Mike Tirico "will be included" in the prerace show (USA TODAY, 7/6).

ESPN begins its coverage of the MGM Resorts NBA Summer League from Las Vegas at 3:00pm ET on Friday, with coverage of Rockets-Pacers on ESPN3. There are several alternative viewing experiences this year for all games on ESPN digital platforms, including "Summer League Live," which has continuous coverage throughout the game, with live in-venue entertainment and updates on fashion and lifestyle. Other options include "Dueling Analysts," "SkyCam View" and "Hometown Live Call."

Meanwhile, the NBPA is holding its inaugural Players Career Summit in Las Vegas around the start of Summer League play. The event runs Saturday-Monday (THE DAILY).

Just got off the plane in Las Vegas and my cab driver asked me if I want to stop at the liquor store on the way to the hotel. #WelcomeToSummerLeague

— Rachel Nichols (@Rachel__Nichols) July 6, 2018

The Indians as of Friday morning "had already sold 270,000 tickets" for a 10-game homestand that closes the first half of their regular season. Indians VP/Sales & Service Tim Salcer said Friday night's game against the A's is "quickly approaching a sellout." The club is "expecting the strong sales to continue, with the numbers boosted by the Tribe offering fee-free purchases" for the A's and subsequent Reds series. If the homestand, which also includes four games against the Yankees, produces a "combined attendance of 290,000," the team's attendance average would rise to 23,037 through 49 home dates. That figure would be the team's "second-best in the last 10 years" (CRAINSCLEVELAND.com, 7/6).

Fans at Miller Park for this weekend's Braves-Brewers series "might notice some signage obscured on the outfield wall." Beneath is an advertisement for Potawatomi Hotel & Casino, and for "close to the past decade that sign has been covered up" when the Braves and Indians are visiting. When those teams are in town, Potawatomi "elects to obscure all signage -- traditional and digital -- within the park." Potawatomi in a statement said, "The issue of Native American words and symbols being used as team names or mascots is an issue many tribes have advocated against for years. As a business owned and operated by a tribal government, this is a decision we’ve made to support and build on that advocacy" (JSONLINE.com, 7/6).

The Austrian Olympic Committee has "dropped its plan" for a '26 Winter Games hosting bid "centered on the city of Graz, citing a lack of political support." Friday's decision came hours after the province of Styria "announced a referendum to ask its citizens about the bid." Another Austrian bid campaign, with Innsbruck the host city, was "dropped last year" (AP, 7/6). The Austrian withdrawal "leaves five countries in the running" for '26: Canada (Calgary), Italy (Cortina d’Ampezzo/Milan/Torino), Japan (Sapporo), Sweden (Stockholm) and Turkey (Erzurum) (NBCSPORTS.com, 7/6).

The Univ. of Maryland confirmed it has received "multiple subpoenas in connection with the federal investigation of corruption in college basketball" (SPORTS.YAHOO.com, 7/6).

France President Emmanuel Macron "will attend" the country's FIFA World Cup semifinal Tuesday in St. Petersburg, his office confirmed. France advanced on Friday with a 2-0 win against Uruguay in the quarterfinal (AFP, 7/6).

The NASCAR HOF on Friday named longtime motorsports reporter Steve Waid the eight recipient of the Squier-Hall Award for NASCAR Media Excellence (NASCAR).

Team Penske and BodyArmor Sports Drink unveiled the paint scheme for the brand’s primary sponsorship of the No. 12 Ford driven by Ryan Blaney for the Saturday's Monster Energy NASCAR Cup Series Coke Zero Sugar 400 at Daytona (BodyArmor).

bodyarmor

"It’s like trying to teach someone a new language almost in terms of your viewer base" -- FS North Twins announcer Dick Bremer, on describing analytics to viewers during broadcasts (Minneapolis STAR TRIBUNE, 7/6).

"We've been dreaming of the day when we could place a Babe Ruth bat in the hands of our guests, and we're so excited that day has arrived" -- Louisville Slugger Museum VP & Exec Dir Anne Jewell, on adding a game-used Ruth bat to the museum's collection (BIZJOURNALS.com, 7/6).

Charlotte's way of trying to increase advanced ticket sales: If u have a ticket to the Cup race in September, can take your own car for 3 laps around the road course July 14. #nascar

— Bob Pockrass (@bobpockrass) July 6, 2018

We went out and hired one of the best social minds in the business and people have already noticed our more conversational nature. Combining @TweetsByDanno’s strategy with the talent of @TheDerrickHolt, @NikkiStoudt and @MSmithCanes, our social game is 💪🏻

— Mike Forman (@MForman5) July 6, 2018

I’m doing something different for @NASCAR_Xfinity qualifying today. I will be the pit reporter on pit road and I want you to be the ones asking the drivers questions.

Use #AskPK to let me know what I should be asking and your question may get on air! Let’s gooooo! Go wild!

— Parker Kligerman (@pkligerman) July 6, 2018

Note: neither FBI subpoena equates to a specific allegation of wrongdoing by Maryland. The school says neither uncovered any violations or laws broken. They appear to be follow-ups to public news: alleged claim by De Sousa's handler and the reported agent payment to Stone.

— Jeff Ermann (@Jeff_Ermann) July 6, 2018

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Check out some of the best memes from across the Internet created to mock Brazil F Neymar's flopping during the FIFA World Cup.

$18.5M -- Revenue for the PGA Tour Wells Fargo Championship in '18, according to a source. The figure is up 29% from '16, "when the tournament was last played at Quail Hollow Club" in Charlotte. The '17 event was in Wilmington, N.C., as Quail Hollow was hosting the PGA Championship (BIZJOURNALS.com, 7/5).