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Monday 4:00pm ET....Latest News....CBS Sees Drop For Masters Finale

  • CBS Gets Lowest Overnight For Masters Final Round Since '04
  • Pistons Set For Final Game At The Palace, A Standard-Setting Arena
  • Author James Andrew Miller Launching "Origins" Podcast This Summer
  • Redskins, Levy Expand Partnership To All Stadium Concessions

CBS Gets Lowest Overnight For Masters Final Round Since '04

By Austin Karp

CBS yesterday drew a 7.6 overnight rating for Sergio Garcia’s playoff win over Justin Rose at The Masters, marking the lowest figure for the event since a 7.3 in '04, when it aired on Easter Sunday. That '04 event saw Phil Mickelson capture his first major in a one-stroke win over Ernie Els. Affecting yesterday’s rating was a 9% drop in HUT levels (houses using TVs), which may have been influenced by nice weather on the East Coast. The 7.6 was down 11% from Danny Willett’s three-stroke win last year. Ft. Myers-Naples led all markets for Sunday’s telecast with a 13.8 local rating, followed by West Palm Beach with a 13.0 and Minneapolis-St. Paul with a 12.6. Starting at 6:00pm ET yesterday, the rating was at an 8.0 before climbing to a peak of 11.2 around 7:30pm during the sudden-death playoff.

Meanwhile, Golf Channel last night drew a 0.24 overnight for the premiere episode of its latest documentary, “Jack,” marking the highest-rated Golf Films project in three years. Episode 2 of “Jack” airs tonight at 9:00pm.

Pistons Set For Final Game At The Palace, A Standard-Setting Arena

The Pistons tonight will host their final game at The Palace of Auburn Hills, their home since '88, and the contest against the Wizards "will be more about reminiscing than positioning." Many former players and execs are "expected to be in attendance." The team will move to Little Caesars Arena next season (AP, 4/10). The arena is a "symbol" that "created the standard for which nearly every arena built since has tried to follow" (DETROIT NEWS, 4/8). The venue was "ahead of its time" as a "privately financed, state-of-the-art facility" (DETROIT NEWS, 4/8).

After moving from the "cavernous Pontiac Silverdome," the Pistons "got a more intimate feel from playing at The Palace." The arena "became a daunting venue for their dominance" (DETROIT NEWS, 4/7). MLIVE.com goes with the header, "Palace's Swan Song Muted As Anticipation Of Pistons' Downtown Move Swells."

Author James Andrew Miller Launching "Origins" Podcast This Summer

Author James Andrew Miller, who penned histories of "SNL," ESPN and CAA, is "bringing a version of that idea to the podcast world." The "Origins" podcast will launch this summer, exploring the "beginnings of some of the biggest recent events in sports, politics, pop culture and business via firsthand accounts from people present at the creation." DGital Media is producing the series. Miller said, "I've had this idea for quite a while now" (HOLLYWOODREPORTER.com, 4/10).

Redskins, Levy Expand Partnership To All Stadium Concessions

The Redskins and Levy have extended and expanded their deal, establishing Levy as the hospitality partner for all food and beverage at FedExField. Levy has had the contract for the luxury suites at the stadium since '14, but will now take over all concessions operations for the '17 season. The Redskins and Levy's analytics subsidiary, E15 Group, are conducting market and fan research to launch new menu options (Redskins).

Cubs LF Kyle Schwarber Stars In Gatorade's New Digital Spot

Gatorade released a new digital video starring Cubs LF Kyle Schwarber, coinciding with the team's home opener tonight. The video, created by VML, Chicago, is a "curiously folksy affair" that "aims to position Schwarber as a workaholic who trains even on weekends." It is part of Gatorade's #WinFromWithin series of ads (BIZJOURNALS.com, 4/10).

E-Sports Team Fnatic Announces $7M Round Of Fundraising

E-sports team Fnatic is raising $7M from a "number of investors" including Celtics, Astros and Italian soccer club AS Roma ownership. Celtics and AS Roma investor Jim Pallotta is part of the investment, as is MIT Media Lab Dir Joi Ito (BUSINESSINSIDER.com, 4/10). Fnatic is "perhaps the only organisation" in e-sports to "announce its investment with a solid seven digit figure." Fnatic Gear last year unveiled "exclusive branded peripherals, including headphones and professional-grade keyboards" (ESPORTSOBSERVER.com, 4/10).

Ashton Eaton, Brianne Theisen-Eaton To Lead Charitable Campaign

By Ben Fischer

Former U.S. decathlete Ashton Eaton and Canadian heptathlete Brianne Theisen-Eaton will lead a national promotional campaign for Team in Training, the Leukemia & Lymphoma Society’s flagship fundraising arm. This the first major post-retirement deal for the Olympic power couple, who have said they want to build a lifestyle brand. Team in Training helps groups organize charity entries in marathons and other participatory sporting events. The Eatons and the LLS tomorrow will formally launch a media tour to promote the campaign.

Speed Reads....

The NFL "will fine a group of current players" who took part in the "Pro Football Arm Wrestling Championship" last week at the MGM Grand in Las Vegas. The "specific fine amounts have not been disclosed" (NFL.com, 4/10).

Adidas unveiled a special edition baseball cleat and turf trainer and announced a new field at Jackie Robinson’s alma mater, John Muir High School in Pasadena, Calif., in honor of Jackie Robinson Day on April 15 (Adidas).

The Park at Wrigley, the new town square and year-round multipurpose area, debuted today. Cubs Owners the Ricketts family attended the ribbon-cutting ceremony (Cubs).

Bar Harbor Foods will serve as title sponsor for the NASCAR Camping World Truck Series race on June 2 at Dover Int'l Speedway (Dover).

Mountain resort and adventure company Intrawest Resorts Holdings has agreed to be acquired by the newly formed entity controlled by affiliates of the Aspen Skiing Co. and KSL Capital Partners (Intrawest).

Quick Hits

"Every men’s World Cup has been on grass. We assume this will be the same" – Canadian Soccer Association President Victor Montagliani, when asked about playing surfaces today in an announcement of a U.S.-Mexico-Canada joint bid to host the '26 World Cup (SI.com, 4/10).

"My financials show that we are up everywhere, even losing a session. I don't think we'll see the true result of the Tennis Channel until next year. We started seeing some ticket sales the last couple of weeks from parts of the country we'd never seen before. That is absolutely a result of the Tennis Channel" – WTA Volvo Car Open GM & Tournament Dir Bob Moran, on the effects of the event's eight-year deal with Tennis Channel (Charleston POST & COURIER, 4/10).

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The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) CBS Lauded For Coverage Of Thrilling Masters; Should Broadcast Implement More Technology?
2) Titans Fire Nissan Stadium Concessions Vendor Aramark After Increased Complaints From Fans
3) CSM Acquires GlideSlope To Join Consulting Practice As Advisory Group For North America
4) Lonzo Ball Entering NBA With Own Agency, With His Father LaVar In Charge
5) Golfer Smylie Kaufman, Sponsor Natural Light Create Unique Space Near Augusta National

Daily Download....

With the Cleveland City Council voting tonight on a financing deal to renovate Quicken Loans Arena, the Cleveland Plain Dealer's digital arm posted this video on the pros and cons of the funding proposal.

Headliners....

Here are tonight’s headline guests on the following talk shows:
“The Tonight Show” Adam Levine (r)
“The Late Show” Emma Roberts (r)
“Jimmy Kimmel Live” John Stamos
“Late Late Show” Reese Witherspoon (r)
“Late Night”  Glenn Close (r)
“Conan”  Jenna Elfman
Kirsten Dunst
Kirsten Dunst
Kirsten Dunst
David Schwimmer
David Schwimmer
Kevin Hart 
David Spade
David Spade
pre-empted for Rio Games
pre-empted for Rio Games
pre-empted for Rio Games
pre-empted for Rio Games
Dolly Parton
Dolly Parton