Snap has signed a deal with NBCUniversal for the '18 PyeongChang Games that will make Snapchat a "home for Olympic-themed content and allow NBCUniversal to sell Games-related geofilters and 'lenses' to advertisers for the first time." This "expands upon a similar partnership" for the '16 Rio Games. It will allow Snapchat to "share clips of NBC’s Olympics content in a live story that will also feature user content." Snapchat also "will carry coverage of the Games that BuzzFeed will co-produce with NBC for the Snapchat Discover media hub." Sources said ad commitments tied to the deal could come in between $50-75M in Q1 '18 (WSJ.com, 3/28).

LA 2024 today announced the addition of numerous pro sports execs to the Olympic bid group's BOD, including several officials from L.A.-area franchises (THE DAILY).

Toronto-based sports nutrition brand BioSteel has signed Hockey HOFer Wayne Gretzky to an endorsement deal. Gretzky will appear in BioSteel ad creative and promote the brand via social media and personal appearances. BioSteel as part of the deal is also sponsoring the Gretzky Hockey School, a youth hockey camp that runs in L.A., N.Y. Edmonton, Saskatoon, Ottawa and Coeur d'Alene, Idaho. BioSteel's endorsement roster also includes Oilers C Connor McDavid, Stars C Tyler Seguin, T'Wolves F Andrew Wiggins, Canadian golfer Brooke Henderson and Blue Jays P Marcus Stroman (BioSteel).

We’re proud to welcome the newest member of #TeamBioSteel! The Great One, @OfficialGretzky! #DrinkThePink™ pic.twitter.com/Kgzq1F4kVQ

— BioSteel (@BioSteelSports) March 29, 2017

The NHL has added Cigna as its official health insurance provider and the presenting sponsor of its Every Save Counts campaign, part of the league's Hockey Fights Cancer effort. Cigna will donate $1 to HFC for every save made during an NHL game throughout the '16-17 season, including the Stanley Cup Playoffs. In addition, Cigna will match every online donation of $25 or more to HFC. Cigna has been the NHL's benefits provider for the past 19 years (Cigna).

The Hawks and Delta Air Lines today announced a sponsorship deal that includes designation as the team's official airline. The agreement also includes entitlement of the Delta Sky Squad trampoline performers, a new digital content series, in-arena branding and sponsorship of the weekly radio show hosted by Hawks President of Basketball Operations & coach Mike Budenholzer. The "Hawks Hang Time" digital series will feature two teammates conducting interviews with each other from the airport tarmac before and after the team boards its chartered Delta jet. View the first episode (Hawks).

AVP today unveiled a slate of eight events for '17 (see the full schedule), kicking off at Huntington Beach, Calif., May 4-7. The beach volleyball tour, which had a record attendance year in '16, also will visit Hermosa Beach, Calif., for the first time since '10 and Austin for the first time since '05. The schedule, which runs through September, also will include stops in N.Y., Seattle, S.F., Chicago and Manhattan Beach, Calif. (AVP).

Kerri Walsh Jennings has "not yet committed to play in AVP events this summer," leading the tour to announce its '17 schedule "without including the game's top draw." Her absence "would be a blow to a tour that has struggled to capitalize on the Olympic spotlight in the years between Summer Games" (AP, 3/29).

NHL.com will live stream all of Team USA’s games at the upcoming IIHF Women’s World Championship, marking the most coverage the tournament has ever received. In addition, NHL Network will broadcast all Team USA games, and will have studio programming around the tournament, including interviews with players and game highlights. NHL Net also will provide news updates on the tournament via its on-screen ticker. The women’s national team struck a new deal with USA Hockey yesterday, improving the financial terms of the agreement and ensuring their participation in the tournament.

Darlington Raceway will sponsor the Coastal Carolina baseball game against Louisiana-Lafayette on April 8 at Springs Brooks Stadium, where the track's pace car will be on display (Darlington).

Dover Int'l Speedway and Delaware-based construction equipment company Iron Source have agreed to a multiyear corporate partnership (DIS).

Fiskars will serve as the official net-cutting scissors of the NCAA for the ninth consecutive year during the men's and women's basketball championships (Fiskars).

Justin Timberlake will perform at Circuit of the Americas on Oct. 21, the Saturday before this year's F1 U.S. Grand Prix. The "full show" will begin at the "conclusion of track activity" (NBCSPORTS.com, 3/29).

Adidas will become an official equipment partner of MLL for the '17 season (MLL).

Mets P Jeurys Familia today "received a 15-game ban without pay" from MLB Commissioner Rob Manfred as a result of Familia "violating" the league and MLBPA's joint domestic violence policy (NYDAILYNEWS.com, 3/29).

"Provided that we get things right on the playing field, then we're plenty big enough to take care of the Bay Area" – 49ers GM John Lynch, on the team's position in the Bay Area market once the Raiders leave for Las Vegas ("PFT," NBCSN, 3/29). 

“We don’t get a ton of coverage all the time but when the Olympics roll around, you’re like, ‘Wow, I feel important’” – U.S. skier Mikaela Shiffrin (“Today,” NBC, 3/29).

"I like Scot; I liked working with Scot. I think he’s a good person and a great talent evaluator. Anytime you lose someone, it’s disappointing" – Redskins coach Jay Gruden, on the recent firing of GM Scot McCloughan (WASHINGTON POST, 3/29).

"Everybody has them. Probably even at the University of Texas, where their budget is at $175 (million) or $180 million. ... Obviously at a budget at $76 million in comparison to that, you have some limitations. But that hasn’t stopped us at competing at the very highest levels" – Oklahoma State AD Mike Holder, on financial constraints (TULSA WORLD, 3/29).

"We have neutral games through 2019, and now is the time when you look at 2020 and beyond. I do understand the interest in home-and-home series. You never say never, but I would reiterate that the neutral games have been very good for us in a number of areas" – New Alabama AD Greg Byrne, on the school's efforts to continue scheduling neutral-site games (TUSCALOOSA NEWS, 3/29).

One tidbit on #Cowboys QB Tony Romo: CBS is eyeing him as a potential replacement for Phil Simms in the booth. A big-time opportunity looms.

— Ian Rapoport (@RapSheet) March 29, 2017

If you were in Minny last night and tossed your cap. I will send you a replacement. I do this every year it seems. https://t.co/ZOyWwwWLaY

— Ted Leonsis (@TedLeonsis) March 29, 2017

Hard to reconcile wanting athletes to be more than football cliche' machines and criticizing @Kaepernick7 for speaking out on bigger issues.

— Andrew Brandt (@AndrewBrandt) March 29, 2017

In honor of Opening Month of @NYCBLIVE, home of the Nassau Veterans Memorial Coliseum, I'm giving away my #CEOSeats to each event in April.

— Brett Yormark (@brettyormark) March 29, 2017

Former B1G commissioner Wayne Duke, 88, died today. He led B1G 1971-89 always championing the student. Instrumental in growth of #FinalFour.

— Mark D. Rudner (@BigTenMarkTV) March 29, 2017

A 21 year old worth a couple million dollars from a small rural town getting drafted by the Las Vegas Raiders......scary

— Marcus Lattimore (@MarcusLattimore) March 29, 2017

We're loving this view of @UTKnoxville's 'Power T' for #Rokerthon! pic.twitter.com/QTO50AAT1V

— TODAY (@TODAYshow) March 29, 2017

The Magic will induct co-Founder Jimmy Hewitt into their HOF at 4:15pm ET in Amway Center.

Pro Football HOFer-elect Jason Taylor will host a poker fundraiser at Seminole Hard Rock Hotel and Casino in Hollywood, Fla., beginning at 7:00pm ET.

Several former Flyers will attend a fundraiser at Dynasty Sports in Langhorne, Pa., in honor of Nick Bond, an 18-year-old hockey player who died last month after sustaining a brain injury. The event is scheduled for 6:00-8:00pm ET.

As part of the MLB Giants' latest ad campaign, newly acquired P Mark Melancon takes his role as a "closer" a little too literally.

U.S. skier Mikaela Shiffrin will appear on NBC's "Late Night with Seth Meyers" at 12:35am ET.

$23.7M – Amount the Rutgers athletic department "could owe" to the university's internal bank, according to internal documents. This shows that the "dramatic changes" to Rutgers athletics in recent years "came at a cost" (Newark STAR-LEDGER, 3/29).