The report from Ted Wells regarding the Deflategate investigation surrounding the Patriots garners front-page coverage and attention from morning and evening news shows.

ABC’s Jimmy Kimmel: “It's 243 pages long, might be the longest document ever dedicated to balls. ... The commissioner of the NFL, Roger Goodell, said, ‘The league will consider disciplinary action.’ I think what he should do, because a fine doesn't really matter, he should force the Patriots to play next season with a completely deflated ball, just one with nothing in it." Kimmel on Patriots QB Tom Brady: "This is a good lesson for kids. Kids, if you cheat, if you don't play fair, you will be the MVP of the Super Bowl and marry one of the most beautiful women on Earth” (“Jimmy Kimmel Live,” ABC, 5/6).

CBS’ David Letterman: “The big report is in. It turns out now, yes in fact, Patriots knew all about the fact that the balls were being deflated. Listen to this: They're going to replay the Super Bowl Sunday. Get there early. Here's what worries me about this ruling, the study from the NFL. Here's what I'm most concerned about: God, I just hope that this doesn't change Bill Belichick's happy-go-lucky attitude towards the press” (“Late Show,” CBS, 5/6).

Boston Herald A1, “It Is Part Of The Tom Brady Story Now. Today, Tomorrow, Forever” … Boston Globe above the fold, “NFL Implicates Brady” ... N.Y. Daily News A1, “Great Balls Of Liar” … N.Y. Post front page, “NFL Probe Has Brady By The Balls” … USA Today above the fold, “NFL Must Suspend Patriots QB Brady” … Wall Street Journal below the fold, “Deflating A Super Bowl Hero.”

Last night’s ABC, CBS and NBC nightly news broadcasts and this morning’s “GMA,” “CBS This Morning” and “Today” all led with the ongoing dangerous tornados in the Midwest, followed by the release of the Wells report. Each broadcast teased the report in their openings, with “World News” using the headline “Brady Bombshell,” “Nightly News” airing “Letting The Air Out,” “Today” airing “Deflated Legacy?”, “CBS This Morning” using “Brady Takes A Hit” and “GMA” using “Super Cheat?” NBC Sports’ Bob Costas appeared on “Nightly News” via telephone, ABC’s Jesse Palmer appeared on “World News” and ABC’s Dan Abrams appeared on “GMA,” while N.Y. Times’ William Rhoden appeared on “CBS This Morning” and SI’s Peter King appeared on “Today” live in-studio.

For a look at the Wells Report and possible punishment for Tom Brady and the Patriots, see more in today's issue of THE DAILY.

The NFL has awarded Super Bowl 50 retail rights with Aramark returning to administer the oversized shop at the NFL Experience fan fest, which league officials said set a sales record at the most recent Super Bowl. The NFL earlier awarded Aramark rights to the NFL Experience and stadium merchandise and food sales for the '17 Super Bowl in Houston.

Meanwhile, Legends won stadium merchandising rights for Super Bowl 50 at Levi's Stadium in February. It will be the first Super Bowl as stadium merchandise concessionaire for Legends, which teamed with Facility Management Inc. on the bid. FMI had Super Bowl merchandising rights for 24 years; the last at Super Bowl XLVI in Indianapolis. MainGate will run merchandise stores in S.F.-area hotels.

21st Century Fox posted Q3 financials and its profit declined as “continuing struggles at the Fox broadcast network, higher sports costs and unfavorable foreign exchange rates combined to overshadow strength in movies and climbing cable fees.” For the quarter ended March 31, the company reported net income of $975M, compared to $1.05B, a year earlier. Revenue totaled $6.84B, “roughly flat from a year ago.” Domestic cable ad revenue was flat, as increases at Fox News and FS1 were "offset by declines at FX and National Geographic" (N.Y. TIMES, 5/7).

Japanese ad giant Dentsu acquired a 33% stake in independent U.S. football agency practice, Athletes First, whose 180 athlete, head coach and broadcaster clients include Packers QB Aaron Rodgers and Eagles coach Chip Kelly. The transaction caps a multi-year search for a partner by Athletes First, which included merger talks with Wasserman Media last year. Instead the firm will stay in the control of David Dunn and Brian Murphy, with Dentsu bringing its thousands of advertising clients as contacts for Athletes First.

For more, see today's issue of THE DAILY.

MLB Commissioner Rob Manfred “outlined his vision for the future of baseball” in meetings with players and execs ahead of last night's Rangers-Astros game at Minute Maid Park. Manfred’s goals included “quickening the pace of play and creating an assortment of youth initiatives,” as well as spearhead “more intense marketing of baseball’s players, especially its stars.” Other topics addressed were the possibility of a 154-game schedule and the adoption of the DH in the National League (MLB.com, 5/6).

StubHub sold a floor seat for last Saturday’s Floyd Mayweather Jr.-Manny Pacquiao fight for $40,955, “the most expensive ever sold” through the company. StubHub pocketed about $10,000 from the ticket, representing a 25% service charge split by the seller and the buyer. StubHub Communications Specialist Cameron Papp said that ticket sales for the fight “compared to ticket sales for the college football championship game or a World Series game.” Initially listed for no less than $5,000 on the site, some of the less than 1,000 tickets available sold for as low as $1,894 (USA TODAY, 5/7).

The PGA Tour Fantasy Golf driven by Avis today will go live with the start of The Players at TPC Sawgrass, offering the first fantasy game to exclusively integrate the ShotLink scoring system (PGA Tour).

MasterCard runs a full-page ad in USA Today touting the exclusive experiences at TPC golf courses for select cardholders: “Having What It Takes To Play Like The Pros” (THE DAILY).

“This (honor) is not about me. … It’s about an industry that frankly even the Swami couldn’t have predicted. … We’re the little engine that could” – ESPN’s Chris Berman, during his acceptance speech for his Cable HOF induction (CABLEFAX DAILY, 5/7).

“The worry is five years from now, 10 years from now, will there be a significant gap?” – Pac-12 Commissioner Larry Scott, on the conference being surpassed by the Big Ten and SEC in overall revenue (ESPN.com, 5/6).

“That’s what Dr. Dre invented headphones for. You have a right to listen to whatever you want, but if you’re infringing upon someone’s religious beliefs, or offending someone with the racial or sexual undertones of some of these songs” – White Sox President Ken Williams, on turning off a song in the team’s locker room because of its offensive lyrics (CHICAGO TRIBUNE, 5/7).

“If you are not excited about any of this…the field here is the best field in the world, period. Of any tournament that will be contested this year. Not even close” – Golf Channel’s David Duval, on The Players Championship, which starts today (“Golf Central Live,” Golf Channel, 5/6).

all this angst over whether to suspend tom brady? people are convicted and imprisoned for life on circumstantial evidence.

— Jon Heyman (@JonHeymanCBS) May 7, 2015

Worth remembering that Saints got harsher Bounty penalties for initially denying knowledge and not cooperating. Brady in same situation here

— Ian Gunn (@IanPGunn) May 7, 2015

Team owners/executives watching NFL discipline with known Goodell/Kraft relationship. Feeds ingrained paranoia about favoritism.

— Andrew Brandt (@adbrandt) May 6, 2015

It is “more probable than not” that Deflategate isn’t going to make anyone forget about Spygate.

— Jim Rome (@jimrome) May 6, 2015

Last night’s 11:00pm ET edition of ESPN’s “SportsCenter” led with Twins-A’s, followed by Canadiens-Lightning and Bulls-Cavaliers. ESPN reported on the Wells Report 21 minutes into their broadcast. Last night’s 11:00pm ET edition of FS1’s “Fox Sports Live” led with an extended discussion on the UFC, followed by Bulls-Cavaliers, Clippers-Rockets and the Wells Report.

ESPN’s Keith Olbermann called out his “world’s worst” persons in sports: The NFL for the Wells report being 243 pages when “49 words would have sufficed.” Olbermann also put on notice MSG Chair James Dolan for hiring Isiah Thomas to be Liberty President, and boxer Manny Pacquiao for being on-board to fight Floyd Mayweather in a rematch. Olbermann said of Thomas, “You just brought back a guy who has absolutely no idea how not to ruin a basketball franchise.”

The SACRAMENTO BEE writes Republic FC “may have a better big-league option than the MLS, and you can find it about 600 miles to the south, in Liga MX, the premier soccer outfit in North America … and among the top dozen or so in the world.”

The N.Y. Times writes about attorney Ted Wells’ recent NFL work under the header, “Report’s Author Is Former Football Player Known Best As Trial Lawyer.”

Also:

• How AD Greg Byrne has rebuilt Arizona’s campus, culture.
• Fashion takes the field at events like the NFL Draft. 

Last night’s “Final Jeopardy!” category was “Schools Around The World.”

“In 1906 this city’s Academy of Fine Arts admitted Egon Schiele; in 1907 it rejected Adolf Hitler.”

NBC’s Jimmy Fallon: “Floyd Mayweather said that he would give Manny Pacquiao a rematch next year. In fact, they've already come up with an exciting tagline: ‘Mayweather versus Pacquiao 2: Maybe They'll Kiss’” ("The Tonight Show,” NBC, 5/6).

Following his monologue, Fallon aired his regular segment “Tonight Show Superlatives,” which included various players on NHL teams competing in the second round of the Stanley Cup Playoffs ("The Tonight Show,” NBC, 5/6).

“What is Vienna, Austria?”