TPC Harding Park in S.F. "received favorable reviews from most tour pros who competed" in the WGC-Cadillac Match Play, which concluded yesterday and was won by Rory McIlroy. PGA Tour Commissioner Tim Finchem also "expressed his satisfaction" with the event. The course will host the '20 PGA Championship and '25 Presidents Cup, with the possibility of another tournament in '16, '17 or '18. But Finchem "suggested that was unlikely." He also indicated that "tour officials would review Match Play’s new group-play format and consider changes" (S.F. CHRONICLE, 5/4).

Yesterday's NASCAR Sprint Cup Series Geico 500 at Talladega drew a sellout crowd, "easily the biggest at the track in more than 10 years." Dale Earnhardt Jr.'s win made for the "perfect fireworks show" that "everyone at Talladega Superspeedway – and the entire NASCAR nation – wanted most." The "celebration started early and lasted long after the race was over." More than half the 100,000 fans were "still in their seats 20 minutes after the race" (FLORIDA TIMES-UNION, 5/4).

Sources said that Warriors G Stephen Curry will be named NBA MVP, with an "official announcement" expected today between Games 1 and 2 of his team's playoff series against the Grizzlies. Curry reportedly "will receive the award prior to Game 2 Tuesday night at Oracle Arena" (CSNBAYAREA.com, 5/3).

Meanwhile, Harman Int'l Industries named Curry a brand ambassador for its JBL audio brand in a multiyear deal. Curry will collaborate with JBL in marketing and advertising efforts to develop content for social media and TV. Harman is the NBA's official headphone, speaker and audio partner. Trail Blazers G Damian Lillard also endorses JBL (Harman).

Comcast today reported Q1 results that include "improved profitability for its entertainment arm NBCUniversal." NBCU reported higher operating cash flow "than in the year-ago period, which had benefited from the profitable Sochi Olympics." Amid the lack of Olympics revenue, NBCU's "quarterly revenue dropped." Excluding $376M of revenue generated by the Super Bowl broadcast in Q1 '15 and $1.1B generated by the Sochi Games in Q1 '14, revenue increased 7.9% (HOLLYWOODREPORTER.com, 5/4).

The Mountain West Conference kicked off its spring meetings yesterday in Phoenix, where officials "will discuss a deregulated" football championship game that "matches the league's two 'best' teams in order to enhance its standing" in the CFP. With deregulation, the MWC "could decide the participants of a conference championship game with their own metric." The "soonest the MWC format could be changed" is for the '16 season (CBSSPORTS.com, 5/2).

The Baseball HOF is taking its BASE (Be A Superior Example) program "on the road" this week with a cross-country trip that will visit K.C., Salt Lake City and S.F. The program "promotes healthy living and character-building choices." Participants in the BASE tour will include HOFers Goose Gossage, Ferguson Jenkins and Ozzie Smith, who today in K.C. hosts a "symposium for high school athletes" alongside the Negro Leagues Museum (AP, 5/4).

The PGA Tour today hosts its fifth annual Executive Women's Day as part of the run-up to The Players this week at TPC Sawgrass. Today's networking event "brings about 300 local businesswomen together" at a tournament that "attracts businesses from around the world." Entry to the sold-out event costs "about $2,000 per table for each company participating." Beyond business relationship development, the event "focuses on health and wellness issues." It is sponsored by pharmaceutical company Astellas Pharma (JACKSONVILLE.com, 5/1).

Buccaneers QB Jameis Winston signed a four-year deal with the team on Friday, and a source said that the contract includes a clause “prohibiting Winston from playing professional baseball during the life of his Tampa Bay deal” (MMQB.SI.com, 5/4).

Bundesliga club Bayern Munich today will announce a new media partnership with Univision Deportes to air the club’s weekly in-season highlight show. The 180-minute program showcases highlights from the club's games, as well as player interviews and other behind the scenes segments (Ian Thomas, Staff Writer).

The city of Cincinnati expects to spend as much as $1M on security leading up to the July 14 MLB All-Star Game, and “the operation will stretch from the river to the bridges to the air space above Great American Ball Park” (CINCINNATI ENQUIRER, 5/4).

Talks between the Michigan athletic department and Under Armour on an apparel deal gave reportedly “heated up,” with university officials last week visiting UA’s HQ in Baltimore. UM has had a deal with adidas since '08 (DETROIT FREE PRESS, 5/2).

Tiger Woods and girlfriend Lindsey Vonn have "ended their relationship of nearly three years," according to Vonn's Facebook page. Vonn said that the split "was a mutual decision, and Woods confirmed the breakup via a statement on his website" (GOLFWEEK.com, 5/3).

Watchmaker Hublot runs a full-page ad in the N.Y. Times congratulating endorser Floyd Mayweather Jr. for his win on Saturday (THE DAILY).

Microsoft runs a full-page ad in the N.Y. Times highlighting its relationship with La Liga club Real Madrid to promote its Microsoft Cloud services (THE DAILY).

“That was a fun night, but could you imagine what it would have felt like if the Caps had lost in overtime and the Wizards had blown a 15-point lead?” – Capitals and Wizards Owner Ted Leonsis, on his teams playing simultaneously in their respective playoffs on April 21 (WASHINGTON POST, 5/4).

“I don’t ever veto a GM’s choice. It’s my job to be informed and I ask a lot of questions, but don’t bring me into the coach’s decision” – Flyers Chair Ed Snider, when asked about his team’s interest in trying to hire Red Wings coach Mike Babcock (PHILADELPHIA INQUIRER, 5/3).

“I was trying to increase fan engagement and drum up interest in the event. This is a much bigger issue than just a few video clips. What this is really about is the Tour needing to modernize its policies” – Blogger Stephanie Wei, on the PGA Tour pulling her credentials for the rest of the year after she posted video clips to the Periscope app (GOLF.com, 5/3)

The FINANCIAL TIMES notes, "The sports stadium of the future faces a dilemma: its technological wizardry will be so distracting it will have to work harder to keep fans focused on the action."

The WASHINGTON POST calls Wizards and Capitals Owner Ted Leonsis "DC's man of the hour, the owner of two franchises in the second round of the playoffs simultaneously for the first time in their history."

The ORANGE COUNTY REGISTER profiles Flames President of Hockey Operations Brian Burke as "one of a vanishing breed in North American sports; a high profile personality willing to lend his (loud) voice to those who have none."

Also:

• Why NFL's change in tax status is  merely a "cosmetic fiscal fix."
• Red Bulls-Revolution emerges as MLS' "defining East Coast rivalry."
• Pressures of competition complicate decisions about head injuries.
• In NFL as in business, hiring the right talent is a major challenge.
• Pitt may have gotten it right by hiring Scott Barnes as its new AD.

Curry winning MVP in UA is a huge embarrassment for NKE. But it will take more than MVP for UA to be a force in BB. All About Product

— Matt Powell (@NPDMattPowell) May 4, 2015

Big gender split in troll behavior on Mayweather and abuse. Look at tweets directed at female writers & broadcasters who reported rigorously

— Michael Powell (@powellnyt) May 4, 2015

Checked in with some PPV sources, hearing the same giddiness. #MayPac will almost certainly blow by three-million buys, maybe eclipse four.

— Chris Mannix (@ChrisMannixSI) May 4, 2015

no matter business or sports,people want to work and follow a tradition,culture of respect and people who lead by example and respect "team"

— Tony Ponturo (@ponturo) May 4, 2015

I've watched the @SportsCenter retrospective on the 10-game win streak a few times. I really need to get to sleep.

— Amanda Rykoff (@amandarykoff) May 4, 2015

President Obama today will launch My Brother’s Keeper Alliance, “an independent non-profit that will give money to programs that support black and Latino boys from early childhood to after high school” (TIME.com, 5/4). Basketball HOFer Alonzo Mourning will serve on the alliance’s BOD, and former NFLer Jerome Bettis and TNT’s Shaquille O’Neal will serve on the advisory board (THEHILL.com, 5/4).

Friday’s “Final Jeopardy!” category was “Vice President.”

“Of the five former vice presidents still living, he held office the earliest.”

NBC’s Jimmy Fallon said, “Tomorrow is the 141st running of the Kentucky Derby! It’s that special time of year when people use a two-minute event as an excuse to drink for 12 hours. ... I heard that the favorite to win the race is a horse called American Pharoah, followed by Dortmund and Carpe Diem. Picked to finish last is Gluestick McTacomeat.” More Fallon: “ESPN is currently suing Verizon because it’s offering customers the choice of certain cable packages that don’t include any of its channels for people who don’t really care about sports. But this isn’t new. They offer a lot of different packages for different kinds of people. You can get SyFy, Cartoon Network and Comedy Central in the ‘Legal Weed’ package. You can get Oxygen, truTV and Lifetime in the ‘I’m Thinking About Killing My Husband’ package. Finally, you can get the CW, Disney Channel and ABC Family in the ‘Normal Teen Girl or Creepy Adult Man’ package” (“The Tonight Show,” NBC, 5/1).

CBS’ David Letterman said, “The thing about the Kentucky Derby is that it’s usually won by the horse from Kenya. Have you noticed that? … This weekend is the NFL Draft. … The teams will always try to select the best athlete. It’s like the Kardashians” (“Late Show,” CBS, 5/1).

Friday night’s Top Ten list was “Top Ten Guys Bernie Sanders Looks Like” (“Late Show,” CBS, 5/1).

10) “The guy who licks his finger before turning a page.”
9) “The guy who shouldn’t still be practicing surgery.”
8) “The guy with a shopping cart full of canned fruit cocktail.”
7) “The guy scolding a parking attendant for scratching his LeBaron.”
6) “The guy who lets strangers handle his shoes.”
5) “The guy who eats a pickle with every meal.”
4) “The guy at Walgreens trying to redeem expired coupons.”
3) “The guy who always has crumbs on his sweater.”
2) “The guy who gives trick-or-treaters nickels.”
1) “The guy who can’t beat Hillary Clinton.”

“Who was Walter Mondale?”