About the Program
College & University Program Manager
Through heavily discounted student rates, Street & Smith’s Sports Group, College & University Program gives students the opportunity to develop a broader understanding of the sports industry by reading both SportsBusiness Journal and SportsBusiness Daily.
SportsBusiness Journal is a national weekly magazine that provides original sports business news, covering everything from sports marketing, sponsorships and media to in-depth analysis of the latest trends in the business. It has become an invaluable teaching tool in the classroom and is considered the preferred textbook for the 500+ participating sports marketing professors.
While SportsBusiness Journal provides original and weekly sports business information, SportsBusiness Daily is a comprehensive, online and real-time business news source that is provided each business day. It summarizes and prioritizes the industry news reported by over 500 media outlets and presents it online at www.sportsbusinessdaily.com. It is the perfect complement to SportsBusiness Journal and a natural teaching tool for the classroom.