Constellation Brands and Brooklyn Sports & Entertainment today announced a deal for the Corona Extra, Modelo Especial and Ballast Point brands to sponsor Barclays Center and the Nets. Activation will include three individually branded bars at the arena, official beer marketing designations and other marketing assets. Corona Extra becomes Barclays Center's official beer import sponsor, while Modelo Especial gains the same designation with the Nets. Ballast Point becomes the arena's official craft beer sponsor (Brooklyn Sports & Entertainment).

The NFL is objecting to what it calls "harassing" deposition demands of Cowboys Owner Jerry Jones and Colts Owner Jim Irsay made by former players suing the NFL over prescription drug use. In a letter today to the federal judge overseeing the case, NFL outside counsel Covington & Burling wrote, “That Plaintiffs would seek, for example, to leverage Mr. Irsay’s personal struggle with pain medication to justify a deposition is improper regardless of his level of seniority.” The letter stated the former players wanted to depose Jones because “he has made public statements in 2016 regarding the injury status of quarterback Tony Romo and other current Cowboys players.”

The former players’ lawsuit alleges they were improperly prescribed medication for their injuries by team trainers and doctors. The NFL asked Judge William Alsup to deny the deposition requests or delay them until less intrusive discovery had been completed. The case, Evans et al v Arizona Cardinals Football Club, LLC et al, is being heard in federal district court in Northern California.

Former Relativity Sports execs Happy Walters and Josh Swartz today formally announced the launch of Catalyst Sports & Media, positioned as a strategic advisor, investor and talent rep with a focus on basketball, international soccer and e-sports. Novo Construction CEO Jim Fowler is "backing the new agency." Walters, who has about a dozen NBA clients, indicated that Catalyst is in "discussions about European acquisitions in the soccer business." He said he and Swartz both believe e-sports is "going to be a major part of the landscape of sports" (SPORTSBUSINESS JOURNAL, 11/7 issue).

The Falcons today signed GM Thomas Dimitroff to a three-year contract extension through '19 (Falcons). Financial terms were not disclosed. The Falcons "never had consecutive winning records before Dimitroff joined the team" in '08. They were "above .500 in his first five seasons and made the playoffs four times" (AP, 11/7). Dimitroff's body of work has "surpassed anything any Falcons’ general manager had accomplished in history" (MYAJC.com, 11/7).

SI along with Time Inc.’s Life VR and multimedia outfit Cyberlink have collaborated on a new VR film based around yesterday’s TCS N.Y. Marathon. “26.2 in 360” was shot using 10-time marathon runner Alex Christison and a specially designed camera rig to capture marathon footage in the enhanced format. The video has been published on SI.com, SI.com’s social media channels and Time Inc.’s Life VR app. Life VR Managing Editor Mia Tramz said, "We’re able to not only take our viewers on a journey that many will never otherwise take, but we are particularly excited about the timeliness of offering this experience."

There is still time to register for the Momentum Sports Marketing Symposium, which kicks off Wednesday at the Crowne Plaza Times Square. Discussions will focus on the real needs, expectations and passions of tomorrow’s sports fan; the changing rules of engagement for sports marketers; and the innovative ideas that are driving the industry forward.

For more info and to register, visit www.SportsMarketingSymposium.com.

MSG Chair James Dolan and his wife, Kristin, today announced the formation of Dolan Family Ventures, a company that will invest in data-, analytics- and technology-based businesses (DFV).

USADA today decided to suspend UFC fighter Jon Jones for one year. Jones, who tested positive for a banned substance prior to his UFC 200 fight with Daniel Cormier, last week became the "first athlete on the UFC roster to go to arbitration with USADA" (FOXSPORTS.com, 11/7).

Acer has signed a new deal to return as presenting sponsor of the ShopRite LPGA Classic. The '17 event will mark Acer’s fifth straight year as presenting sponsor (Acer).

Oak View Group today announced a lead investment in sports technology media company SportTechie (THE DAILY).

The Mexico men's national soccer team will "play its first ever match in Las Vegas when it faces Iceland at Sam Boyd Stadium on Feb. 8" (REVIEWJOURNAL.com, 11/7).

Did you or someone you know in the sports business industry run yesterday's N.Y. Marathon? If so, contact Alex Silverman at asilverman@sportsbusinessdaily.com and let him know. Send him your time, a photo and a quick note about the experience, and we'll share it with our readers!

"It has nothing to do with editorial. It's a much bigger issue. ESPN can write whatever they want, just like always. This has nothing to do with what we did" – Mavericks Owner Mark Cuban, on the team's decision to revoke the credentials of all ESPN.com reporters (USATODAY.com, 11/7).

"They’ve said there are no curses, that it was just a matter of putting together a great baseball team. But they were happy to eat that goat" – Restaurateur Kevin Boehm, who along with chef Stephanie Izard served Theo Epstein, Jed Hoyer and other Cubs execs roasted goat at Wrigley Field after the team's World Series victory (SUNTIMES.com, 11/7).

Thad Levine told me Minnesota is a desirable place to work in the industry due to, among many other things, loyalty from ownership.

— Brandon Warne (@Brandon_Warne) November 7, 2016

So @mcuban says @ESPNSteinLine and @MacMahon can buy a ticket. Gosh, won't that be tough, I thought this team had a long sellout streak!

— Tim Cowlishaw (@TimCowlishaw) November 7, 2016

In its findings, arbitrators wrote this mistake cost Jon Jones an "estimated $9 million." Also says based on evidence he's not a "cheat."

— Brett Okamoto (@bokamotoESPN) November 7, 2016

Last words from Ron Rivera: "VOTE. Please vote." Said he's spoken with players about exercising their right too.

— Jourdan Rodrigue (@JourdanRodrigue) November 7, 2016

The field is being prepped for some 🏈. pic.twitter.com/57MS0JGatF

— Chicago White Sox (@whitesox) November 7, 2016

U.S. Olympic gymnast Aly Raisman will drop the puck for the ceremonial faceoff at tonight's Canucks-Islanders game, which begins at 7:00pm ET.

The NBA posted this poignant video looking back 25 years to Magic Johnson's historic announcement that he had been diagnosed as HIV positive.

UFC fighter Chris Weidman will appear on CBS' "Kevin Can Wait" playing the character Nick.

34.8% – Among Game 7 viewers last week, the percentage that were watching their first and only World Series game this year, according to data from Samba TV (THE DAILY).