Sources said that the NBA and NBPA are "working on a seven-year extension" to the CBA, with a "mutual opt-out in six years." The deal "could potentially deliver the NBA labor peace" through the '23-24 season. Sources added that the NBA and the union "have agreed upon the major issues of the deal, and are finishing negotiations on smaller provisions" (SPORTS.YAHOO.com, 10/24).

The NBA is renewing several partners before the regular season gets underway. The league today announced a multiyear extension of its marketing deal with Kumho Tire in the U.S., Canada and Korea. The relationship began in '14, when Kumho became the first tire partner of the NBA and NBA D-League. The tire brand will activate in '16-17 with a new "Handles" platform, tying on-court ball handling to its product's functionality on the road. Kumho will continue as presenting sponsor of the D-League All-Star Game.

Also today, the NBA announced an expansion of its licensing deal with New Era, which now becomes the official authentic headwear provider of the NBA, WNBA and D-League (THE DAILY).

Mountain Dew today announced that Thunder G Russell Westbrook has renewed his deal to endorse the PepsiCo brand through the '18-19 season, and that Cavaliers G Kyrie Irving now will endorse Mountain Dew as well. Both players will be featured in activation around the start of the NBA regular season. National and local marketing initiatives throughout the season will include in-store and event activations, plus TV, digital and social media elements. Westbrook signed on with the brand last year; Irving first signed with PepsiCo. in '12 and has appeared in the "Uncle Drew" viral videos (Mountain Dew).

Discount brokerage Scottrade is being acquired by rival TD Ameritrade for $4B, and following the finalization of the merger, the "Scottrade name will be phased out," including at the Blues' Scottrade Center arena in downtown St. Louis. TD Ameritrade President & CEO Tim Hockey said that the venue's name "will be changed to TD Ameritrade Center." The contract for the naming rights runs through '21 (STLTODAY.com, 10/24).

The Cubs have "pulled the lucrative offer to let aldermen purchase World Series tickets at face value." The "about-face comes three days after the city’s Board of Ethics issued new rules that made it more difficult for aldermen who preside over all things Wrigley Field to take advantage of the ticket offer." The ethics ordinance "prohibits city employees and elected officials from accepting gifts worth more than $50." The board said that the difference between the face value of Cubs playoff tickets and the “'commonly understood fair market value' exceeds that $50 limit" (CHICAGO.SUNTIMES.com, 10/24).

View some of the memorable quotes and defining moments of the recent AXS Sports Facilities & Franchises conference.

This year’s Forum – set for Dec. 7-8 at the N.Y. Marriott Marquis at Times Square – will feature an all-star lineup of interviews with NCAA President Mark Emmert, Under Armour Founder, Chair & CEO Kevin Plank, Big Ten Commissioner Jim Delany, Pac-12 Commissioner Larry Scott and former NFL Commissioner Paul Tagliabue.

For more information and to register for the Forum, visit www.IntercollegiateAthleticsForum.com.

The Grizzlies have "finalized a multiyear extension of their sponsorship agreement" with technology solutions company C Spire. The partnership will continue to include "advertising and signage in FedExForum" (BIZJOURNALS.com, 10/24).

NBC Sports' Mike Tirico will take on his first career horse racing assignment by hosting primetime coverage of the '16 Breeders' Cup World Championships from Santa Anita Park on Saturday, Nov. 5 (NBC Sports).

Breibart News today formally announced that former MLBer Curt Schilling will host the network's first online radio show, "Whatever It Takes," which will debut tomorrow at 9:00am ET (Breitbart).

"They claim to take tough stances and this is their situation. This is their situation to deal with. I’ll let them deal with it"  – Patriots QB Tom Brady, on the league's handling of domestic violence cases (WEEI.com, 10/24).

"We're not there yet and, to be honest, we're not there from an inventory standpoint. We're working on it" – NFL Exec VP/Int'l Mark Waller, on the possibility of adding a fourth regular-season game in London for '18 (SPORTINGNEWS.com, 10/24). 

"We’re using the PGA Championship to springboard into the Charlotte market" – Rent Like A Champion CEO Mike Doyle, whose company facilitates rentals of private homes located near sporting events (BIZJOURNALS.com, 10/24).

You can now DVR our version of S/C. "SportsCenter, with Scott Van Pelt" So, that's a thing now. Record series, if you like. We appreciate.

— Scott Van Pelt (@notthefakeSVP) October 24, 2016

The sports media beat now has a massive hole with @RichSandomir moving to the NYT Obit beat, which he'll surely excel at.

— Dylan Jenkins (@THEDeeJenks) October 24, 2016

Joe West umpiring a World Series between the Cubs and the Indians sounds like a pitch in Kevin Costner's inbox.

— Katie Nolan (@katienolan) October 24, 2016

Ron Rivera left the Carrie Underwood concert early last night to catch 2nd half of #ARIvsSEA. Poor guy. #Panthers

— Nick Carboni (@NickCarboniWCNC) October 24, 2016

Happy 90th birthday to Y.A. Tittle, the first professional football player featured on the cover of @SInow https://t.co/ilQpxVC9UW pic.twitter.com/0smwZS1HSi

— SI NFL (@si_nfl) October 24, 2016

Former NFLers Simon Fletcher, John Lynch and Jason Elam will be honored as part of the Broncos' Ring of Fame at halftime of tonight's game against the Texans. 

The Cubs may have looked near flawless in Saturday's NLCS-clinching Game 6 win against the Dodgers, but the same cannot be said for Basketball HOFer Scottie Pippen's rendition of "Take Me Out To The Ballgame."

433 – Number of three-point baskets the Cavaliers made at home last season, which means 433 trees will be planted around Cleveland as part of the Trees for Threes effort. The "partnership program between the Cavs, PwC, Holden Arboretum, Davey Tree and the Western Reserve Land Conservancy" got underway last week, with the first 60 of those trees being planted (FRESHWATERCLEVELAND.com, 10/24).