Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 38
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Sponsors of NFL teams are not happy with the lack of airtime for their tarp ads

By Ben Fischer and Terry Lefton
September 21, 2020
New rules allowed teams to turn the first eight rows of seating into ad placements this year, but one report says it has delivered less than half the expected return on investment. Photo: getty images One of the NFL’s biggest attempts to preserve sponsor revenue during the pandemi...
Path 3 Created with Sketch.

previous story

Masking the Problem: Face coverings have been the savior of the sports licensing industry

next story

First Look podcast: Tarps and masks

Already a Subscriber?

Forgot Password? Member Benefits


Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.

Most Popular

  1. The prognosticator is at it again: Here’s what to expect in sports media
  2. NASCAR could shift car numbers to aid sponsors
  3. NBA’s $900 million assist
  5. Learfield IMG College moves quickly to new strategy under Gahagan
  6. Sports still dominated the list of the 100 most-viewed programs of 2020
  7. 2020: Year in Review
  8. The people who influenced sports business in 2020
  9. NBA continues to add selling opportunities for teams to offset losses
  10. Jordan-backed NASCAR team signs five sponsors
  11. SRX sets debut schedule, works to secure sponsors