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Volume 23 No. 39
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LA28-USOC joint venture snags Nike as first partner

Los Angeles 2028 is finalizing a blockbuster deal to make Nike a sponsor of the 2028 Olympics and Team USA through that year, with an option for Nike to extend its rights through 2032.  The extensive pact is the first long-term sponsorship completed by U.S. Olympic and Paralympic Properties...

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