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Marketing and Sponsorship

Nike Replaces Umbro As Official Supplier Of The England National Team

Nike will be the "new official kit provider" for the England football team, according to the London DAILY MAIL. The American company will launch a new England strip as early as next spring as the Football Association marks its 150th anniversary. The release of the new kit will come "just a year after the current version went on sale, which in turn replaced one used for just eight games." The new deal runs until July 31, 2018 and replaces the deal with Umbro, which Nike "bought in '07 but decided to sell this summer."

The deal includes:

  • Supplying kit and match balls to all of Club England’s 24 football teams at every level, including the men’s and women's national teams, Futsal, disability and amateur. 
  • Sponsorship and support of St. George’s Park, the home of the National Football Centre in Burton Upon Trent, which in addition to hosting the England senior team will "train and develop a generation of coaches, referees and medical staff every year."
  • Supporting partner of Wembley Stadium, the home of English football.
  • Supporting partner for The FA Cup, which includes supplying match balls for every round of the competition.
  • Supplying products to County FAs (DAILY MAIL, 9/3).

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