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Sales Of Tom Brady Gear Shoot Up After Bucs' Unveiling

fanatics

Sales of Tom Brady merchandise were up big yesterday after the Buccaneers debuted their new look. It marked the first day fans could see and purchase the Bucs' new NFL jersey, and sales of Brady gear increased on the day by more than 3,000% over the previous day on e-commerce sites administered by Fanatics, which include NFLShop.com and shop.buccaneers.com. The items range from $79.99-324.99. Pre-Draft April is not normally a heavy sales period for NFL-licensed apparel.

Additionally, more Bucs merch was sold yesterday on those sites than during the previous 17 days combined. Brady was the top-selling athlete across all sports on Fanatics sites and the Bucs were the top-selling team. Brady’s has been a top-selling NFL jersey for years.

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