Day Two of the IMG Sports Marketing Symposium begins today with a closer look at the Dove Men+Care brand's sports marketing efforts with Unilever marketing exec Rob Candelino, followed by panels titled, "The U.S. Sports Sponsorship Marketplace: Where is the Growth and Innovation?" and "A Glimpse into the Future: What Will the Next Generation of Sports Marketing and Media Look Like?" The morning sessions will wrap up with another examination of a specific brand's sports marketing with Kellogg Company Senior Dir Sandy Uridge.

In an afternoon panel yesterday titled, “College Sports Marketing: What’s Hot on Campus?,” Pac 12 Commissioner Larry Scott and IMG College President Ben Sutton both indicated that college athletes are not going to be paid any time soon. Scott said the idea of it is impractical. Scott: “Do you pay the football player the same as a rower? There’s no practical way to do it.”  Sutton added, “I think it’s preposterous. I think it’s irrational.” Despite the spotlight on scandals at schools like Ohio State and charges by NCAA President Mark Emmert that there is too much greed in college sports, Scott and Sutton agreed that the college sports world is healthy.

See a full agenda for the conference, and get highlights and updates from the sessions via SBJ/SBD's running blog and Twitter feed.

Univ. of Oklahoma President David Boren last night said that it is "50-50" whether the Univ. of Missouri leaves the Big 12 for another conference, likely the SEC. Boren remains "resolute about the viability of the Big 12," and said that the conference's expansion committee "is narrowing down targets and has 'three or four good choices.'" The Big 12 could be "ready to offer and accept invitations in 'a week to 10 days'" (THE OKLAHOMAN, 10/6).

SEC ADs and Commissioner Mike Slive met yesterday to "discuss the logistics" of Texas A&M's entry as the 13th member. A source said that the possible addition of Missouri "was not on the agenda." SEC school officials have indicated that adding a 14th school is "likely, perhaps imminent." While the vote by Missouri curators "makes the Tigers a leading contender," Mississippi State AD Scott Stricklin said that the conference "is in a wait-and-see mode on further expansion" (ESPN.com, 10/5).

Taco Bell today will release its latest MLB-themed TV spot during TBS' coverage of Tigers-Yankees ALDS Game Five. The spot, featuring Giants P Brian Wilson, is a follow-up to last year's ad featuring Yankees P Mariano Rivera and manager Joe Girardi. The spot will run throughout the MLB playoffs during game coverage on Fox and Turner, as well as on ESPN in a general buy. Taco Bell has sponsored MLB as the league's official QSR since '04 (Taco Bell).

Embattled Dodgers Owner Frank McCourt is facing another likely legal defeat after Judge Kevin Gross of the U.S. Bankruptcy Court District of Delaware signaled strongly yesterday he would not overturn a prior ruling of his forbidding discovery into other MLB team operations. McCourt sought the discovery, particularly with regard to other RSN TV deals, arguing he could not prove improper MLB animus against him without it. But following a two-hour telephonic hearing yesterday on the discovery issue, Gross said he likely will not change course. A formal ruling is expected as soon as today.

ISC today cited NASCAR scheduling changes and "macroeconomic challenges" for a year-over-year dip in Q3 income and revenues. Total revenues for the period were $150.3M, down from $160.2M for the year-ago period. Operating income was $20.5M, compared to $21.6M in Q3 '10. The NASCAR Sprint Cup, Nationwide and Camping World Truck Series events held at Chicagoland Speedway in Q3 '10 will be held in Q4 in '11. The Sprint Cup event in Kansas and the Nationwide event at Chicagoland in Q3 '11 were previously held in Q4 '10 at the company's Auto Club Speedway in California (ISC).

Tiger Woods is not the only topic being discussed this week at the PGA Tour’s Frys.com Open. Taking advantage of its venue in the heart of the Silicon Valley, the tournament for the first time is holding a Tech Summit to attract high-ranking execs from the area to the golf course. The tournament is in its second year at CordeValle Golf Club in San Martin, Calif., just south of San Jose.

The Tech Summit, starting today, will feature a trio of speakers from Google to cover search, analytics, advertising, social and enterprise-related efforts. Three sessions will be led by Matt Ackley, head of marketing for media & platforms; Brett Crosby, head of product marketing for Google+; and Amit Sing, head of Google enterprise. More sessions will be held Friday and Saturday, and they will typically last through the morning, which allows participants time in the afternoon to take in some golf. A skybox on the 17th hole has been reserved for summit attendees.

About 200 execs from the tech industry are expected to attend, said Tournament Dir Ian Knight. “We wanted to give them anywhere from four to six hours to discuss business in a relaxed setting and use it as a networking event,” Knight said.

Basketball HOFer Bill Russell has filed an antitrust lawsuit accussing the NCAA "of selling videos using his likeness without paying him or seeking his consent." EA is also named a defendant in the lawsuit for "using his image in a 'Tournament of Legends' feature on an NCAA basketball video game" (BLOOMBERG NEWS, 10/6).

Tennis Channel has promoted VP/Production Bob Whyley to Senior VP/Production and Exec Producer, effective immediately. Whyley joined Tennis Channel as Dir of Production in '03 (Tennis Channel).

Hockey East has officially announced that Notre Dame "will become the league's 11th member beginning with the 2013-14 season" (ESPN.com, 10/6).

A crowd of 15,134 attended last night's Dream-Lynx WNBA Finals Game Two at Target Center, the third largest crowd in Lynx history at the arena (THE DAILY).

Calvin Klein is running a full-page ad in today's N.Y. Times congratulating golfer Michael Hoey for winning the European PGA Tour Alfred Dunhill Links Championship (THE DAILY).

"I certainly have been taught enough times now not to claim there's any calmness emerging. Every time I declare it, someone proves me wrong. So our assumption is it's not" – Notre Dame AD Jack Swarbrick, on the chaos created by all the conference realignment speculation in college football (CHICAGO TRIBUNE, 10/6).

"We still have our critics and will always have our critics. But we're moving the needle, and people are coming to accept and understand the BCS more than ever before" – BCS Exec Dir Bill Hancock, on his meetings with lawmakers and Justice Dept. officials on the current solution for deciding the national champion in college football (SAN ANTONIO EXPRESS-NEWS, 10/6).

"You can't have an NBA mind-set without NBA financial income, so our mentality is still like a college student living-wise. I'm not going to buy something I really can't afford" – T'Wolves G Malcolm Lee, who is renting an apartment and still driving his car from college, on how the NBA lockout affects rookies coming into the league (L.A. TIMES, 10/6).

N.Y. Road Runners CEO Mary Wittenberg: "Landed Madrid to sad loss of steve jobs. First words from our host. Of course, had already read on iPhone on landing.sad on many levels."

Active Network Media & Marketing Division VP & GM/Promotions Greg Sonzogni: "Recurring themes from day 1 of SBJ conference: authenticity matters and social media is a part of not a complete strategy. #sbjsms"

Salt Lake Tribune's Brian Smith: "If Lowe hire becomes official, Jazz will have added him and widely respected Rich Sheubrooks since September, and both during NBA lockout."

NHL.com's Shawn Roarke: "Light rain falling here in stockholm. Won't deter me from souvenir shopping for fam before LAK practice @ 4pm."

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

While in South Korea for the LPGA Hanabank Championship, golfer Brittany Lincicome snapped this shot of a billboard for one of her sponsors, Mirae Asset Global Financial Group. She tweeted, "Not sure what it says. Haha. But I do know its a wonderful company and even better sponsor :-)"

President Obama will welcome the Texas A&M women's basketball team to the White House to recognize them for winning the '11 NCAA championship.

IMRE Sports is hosting a panel at the Advertising Week 8 Conference entitled "The New Realities of Leveraging Sports Sponsorships" at noon ET at B.B. King Blues Club in N.Y.

Last night’s “Final Jeopardy!” category was “Literary Title Characters.”

“He gave his horse a name that partly means ‘nag’ in Spanish; the name he gave himself refers to a piece of armor.”

Last night’s edition of “Jeopardy!” featured the category “Sports Venues.”

For $200: “Unfortunately for the Mets, on September 28, 2008, the Marlins beat them 4-2 in the last game played here.”

For $400: “Prior to becoming the New England Patriots, the Boston Patriots played their home games at this ballpark.”

For $600: “John L. Sullivan was the first heavyweight boxing champ to box at this original venue; in 1971, Joe Frazier beat Ali there.”

For $800: “It’s hosted two Olympic games, two Super Bowls and one World Series; it’s also home to the USC Trojans.”

For $1000 (DAILY DOUBLE): “In the beginning, this team iced the puck at the Border Cities Arena in Windsor, Ontario; then for 50 years at Olympia Stadium.”

TNT’s Shaquille O’Neal appeared on NBC’s “Late Night With Jimmy Fallon” last night where he picked up host Jimmy Fallon as he walked on-stage and carried him to his desk. Fallon: “See, that's why we don't go out dancing more.” Fallon said to O’Neal, “You have this NBA lockout thing happening. It's kind of a disaster.” O’Neal said, “Both sides make interesting points. But I think if there is not a season, the only people that miss out are the fans. So I think they just need to come to some type of agreement.” Fallon said he’s going to be “missing” O’Neal playing in the league and said of O’Neal working with Charles Barkley at TNT, “Imagine what that's going to be like. I can't even tell you. I can't wait for that! Are you kidding me!? That's going be more exciting than anything. I want to tune in to see that every week. But now we can't do it. So you guys have to figure this out so we can see Shaq and Charles Barkley talk.” O’Neal also promoted EA Sports’ “NBA Jam: On Fire Edition” with Fallon noting the game was available for download now for $15. Fallon: “It's just 15 bucks. That's good for a videogame. That’s like one-fourth the price.” O’Neal noted, “It reminds people of the old ‘NBA Jams’ … and if you want me to whoop on you real quick, I can.” Fallon and O’Neal played the game on a large-screen TV, with O’Neal asking, “You want like a little wager?” Fallon: “I don't think we have the same size wallet.” O’Neal: “You beat me -- you pick a date -- I'll walk two blocks in a pink bikini with your name on the butt and if I beat you, you do the same thing.” After losing to Fallon, O’Neal said that he would honor their wager, with Fallon saying, “You will? Oh my gosh” (“Late Night With Jimmy Fallon,” NBC, 10/6).

MONOLOGUES:

CBS’ David Letterman: “Here’s how beautiful it is in New York City today. Down on Wall Street, the protesters and stockbrokers were playing volleyball. … The economy, it's just awful. Here's how bad it's gotten in New York City: The banks now have opened several express lines with the tellers because the economy is so bad, several are just for hold-ups. … New York City is broke. We have no money. Earlier today, the mayor announced that he is closing 6,000 potholes. … There's a pothole so big over on 8th Avenue, Simon & Garfunkel held a reunion concert there over the weekend. … People are being forced to sell heirlooms. Anybody had that problem? It's awful. Lindsay Lohan has sold all of her stolen necklaces. … The Super Bowl, as a matter of fact, is in my hometown of Indianapolis. Halftime entertainer at the Super Bowl this year: Madonna. You know what's going to happen? They're going to throw a flag. ‘Whoops! Too many men on Madonna.’ … Madonna is halftime entertainment. What is it, Seniors Night? … Three astronomers have won Nobel Prizes for locating a supernova in a galaxy outside of the Virgo cluster. I'll be impressed when they can find me a parking space in Midtown. … A month ago, all we heard about was Rick Perry. Now the guy is gone, just off the map gone. I mean, this fella had a worse September than the Red Sox. … Right across the river, Governor Chris Christie from New Jersey is not running for President. Big decision, he had a lot to think about. He weighed the pros, he weighed the cons, and then he weighed himself. … I've come to really be fond of Governor Christie. I like the guy. I mean, this is a candidate we could have all gotten behind” (“Late Show,” CBS, 10/5).

NBC’s Jay Leno: “Chris Christie announced he is not running for President. Political experts say Christie decided not to get into the race because he knew he had no shot at winning. Hey, that's not stopping President Obama. … Sarah Palin announced she is not running for President either. Finally, a Palin who pulls out before it's too late. … Amanda Knox returned to the United States yesterday. She’s finally back on U.S. soil after spending four years in an Italian prison. Today, she says she doesn't want to do anything that reminds her of Italy. So last night they went to the Olive Garden. You know, they wanted to get as far away from anything remotely Italian. … It’s easily one of the more popular videos on YouTube right now. Have you seen this? It's a Russian rock band. Three guys riding a motorcycle playing their instruments. At one part, they almost crashed because they barely missed some idiot who was driving while texting. … ‘Sesame Street’ is planning to introduce a new Muppet character named Lily to teach kids about poverty and hunger issues. Now, don't they already have Oscar, the guy living in the trash can? I mean, he's already in the trash can. How much worse off is Lily? What is she, lying in the gutter turning tricks? In fact, you know how Lily wound up on ‘Sesame Street?’ She got screwed out of all her money by Wall Street. … There's a new texting service called ‘Fake Girlfriend.’ What it does is it texts single guys and leaves messages for them so people will think, ‘Oooh, they have a real girlfriend.’ Listen to this, you put your phone on vibrate and keep it in your front pocket. You don't even need the fake girlfriend” (“The Tonight Show,” NBC, 10/5).

LATE NIGHT LAUGHS:

Last night’s Top Ten list was “Top Ten Ways Rick Perry Plans To Spend $17 Million.” Letterman: “Texas Governor Rick Perry raised $17 million in the first seven weeks of his campaign for the Presidency. He started out great. It was all about Rick Perry and then, boom! Started to bottom out, started to slide, started to drop off the map” (“Late Show,” CBS, 10/5).

10) “Death Row Taco Bar.”
9) “Two words: Alberto VO5.”
8) “Hire staff writers to write some more great zingers like this one.” (The broadcast aired video of Perry speaking: “Mitt needs to get a position and stick with it. I mean, he’s flipping more than that great movie star Flipper.”)
7) “Always wanted to see Branson.”
6) “Spend a weekend at his hunting lodge with Hank Williams Jr.”
5) “$8.5 million on campaign buttons; $8.5 million on bumper stickers.”
4) “Health Care for all Texans … I’m totally messing with you.”
3) “Shut up or he’ll execute you.”
2) “Get a fabulous makeover from Michele O’Bachmann’s husband.”
1) “Buy lunch for Chris Christie.”

“Who is Don Quixote?”

Correct responses to the “Sports Venues” category:

For $200: “What is Shea Stadium?”
For $400: “What is Fenway Park?”
For $600: “What is Madison Square Garden?”
For $800: “What is the Los Angeles Memorial Coliseum?”
For $1000 (DAILY DOUBLE): “Who are the Detroit Red Wings?”