Betfred USA Sports has signed a multi-year sponsorship deal to become an official sports betting partner of the Denver Broncos. Betfred will be a sponsored partner of the Broncos’ sports betting lounge, which is set to open this season.
The lounge will be located directly outside the southern end of Mile High Stadium, where the Broncos play home games. Fans must be at least 21 years old to enter. Inside, they will be able to view live betting odds and ask assistance on using Betfred’s mobile app. Betfred USA Sports is a Las Vegas subsidiary of Betfred Group, which operates more than 1,600 betting shops in the U.K.
"[Betfred] are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium,” Broncos chief commercial officer Mac Freeman said in a press release.
Betfred is the second sportsbook to partner with the Broncos after FanDuel signed a deal with the club earlier this week. Denver is currently the only NFL team to have official sports betting partners.
