The Denver Broncos have partnered with FanDuel to become the first NFL team to have an official sports betting partner. The new multiyear deal makes FanDuel the official daily fantasy sports and sports betting partner of the Broncos.
Users operating FanDuel’s mobile sportsbook and fantasy app in Colorado will now see the Broncos’ trademarks and logos on their screens. Empower Field at Mile High will now promote in-venue signage of FanDuel’s sportsbook. The company’s sportsbook will also advertise across Broncos’ radio, television, and digital media outlets. Broncos fans will be eligible to win lifetime experiences related to the team and unique prizes through FanDuel.
"With FanDuel's successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel's trusted mobile sports betting and daily fantasy platforms,” Broncos’ CCO Mac Freeman said in a press release.
FanDuel’s mobile sports betting app launched in Colorado this past May, the same month that the NFL started allowing clubs to sign sponsorships with sports betting operators. The NFL began permitting teams to partner with casinos in 2018—but casinos were still prohibited from promoting their sportsbook offerings. At the league level, Caesars Entertainment signed a multiyear deal with the NFL in 2019 to become the league’s first casino partner. The NFL’s lone daily fantasy sports partner at the moment is DraftKings, the chief competitor to FanDuel in the U.S. sports betting and daily fantasy sports space.
NFL teams such as the Indianapolis Colts and Pittsburgh Steelers previously signed daily fantasy sports partnerships with FanDuel. Now that the NFL is permitting teams to advertise sports betting, those deals could potentially be expanded to include promotion of FanDuel’s digital sportsbook, which is already operating in both Indiana and Pennsylvania.
