DKNY Creating Special Women's Collection For NFL's 100th Season

The collection will be available at Macy's, select stadiums and on the DKNY, NFL and Fanatics web sitesNFLSHOP.com

DKNY is "creating an exclusive DKNY Sport collection for women that will be co-branded with the logos" of all 32 NFL teams, centered around the league's 100th season, according to Jean Palmieri of WOMEN'S WEAR DAILY. The line offers "street-style-worthy, feminine looks that were created as an alternative to the loose-fitting jerseys" that have become the norm. The collection offers "puffer coats, sneaker dresses, classic leggings and cropped hoodies, all co-branded" with teams' logos. In October, the line will be "expanded to include sweatshirts, jackets and vests." The DKNY x NFL collection will be "available beginning this month at Macy's, select stadiums and on the DKNY, NFL and Fanatics web sites." DKNY earlier this year offered a "similar sports-inspired collection" for MLB. That was part of a "push by Fanatics ... to focus on more-upscale brands" (WWD.com, 8/13).