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Volume 25 No. 151
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Putnam Investments Ends Deal With U.S. Ski & Snowboard

Putnam had been a consistent presence at USS events like the FIS Freestyle World Ski competitions
Photo: FIS FREESTYLE SKIING

Putnam Investments is out as a U.S. Ski & Snowboard sponsor after eight years, declining to renew a contract with the NGB that expired in April. That opens up the mutual fund category for USS. “We are still talking to them. There’s a chance we could do something in the future,” said USS Chief Commercial Officer Dan Barnett. “They know it, but we are speaking to others as well.” Putnam got into the sport with an individual deal with Gold Medal-winning alpine skier Ted Ligety in '09 and enthusiastically activated around the ’14 Sochi Games. Its signage was a common sight at USS events and it had title rights to a freestyle world cup event last January. “Putnam has really enjoyed its partnership with the U.S. Ski team and US Snowboarding, and we’re talking together about the next evolution of our relationship,” Putnam Head of Corporate Communications Jon Goldstein said. Its financial arrangement was not known, but Putnam was at a tier generally believed to be worth roughly $1M annually.