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Marketing and Sponsorship

Texas Tech's Hocutt Loyal To Under Armour Even On The Golf Course

Texas Tech AD Kirby Hocutt made it clear the school's apparel deal with Under Armour at least partially extends to his life outside of Lubbock. Hocutt yesterday during his weekly radio show on KTTU-FM relayed a story from his time on the CFP selection committee when fellow member Condoleezza Rice invited everyone to play a round of golf at famed course Cypress Point. Hocutt said Rice approached him after he arrived at the course and said, "Kirby ... you cannot wear shorts and play Cypress Point. You need to get back on the bus and go to Pebble Beach and buy yourself a pair of pants.'" Hocutt said, "I went to Pebble Beach -- it's just right down the hill there -- and bought a $300 pair of Adidas pants because they were the only ones in my size. I haven't worn them since, they're still hanging in the closet. I'm not going to wear Adidas" (DOUBLET973.com, 9/12). Texas Tech first signed an apparel deal with Under Armour in '09 and re-upped in '15 to extend the agreement through June '20 (THE DAILY).

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