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Marketing and Sponsorship

Marketplace Roundup

In Chicago, Phil Thompson cited Fanatics data as showing that Bears LB Khalil Mack has had the NFL's "top-selling jersey and other gear since Sunday." Mack's new Bears merchandise, which also includes T-shirts, sweatshirts, accessories and other items, had "more sales in the first hour" after his "eye-catching first-half performance against the Packers" than any other player's gear sold for the entire day. Sunday's was Mack's first game since being traded to the Bears on Sept. 1 (CHICAGO TRIBUNE, 9/13).

KINGDOM COME: In Denver, Matt Schubert noted Colorado-based Appliance Factory & Mattress Kingdom has "vowed to reimburse any Colorado resident who purchases a qualifying appliance or mattress" between yesterday and Saturday if the Broncos "shut out" the Raiders this Sunday. There is a "minimum purchase of $475 and a maximum of $3,000." If both teams "fail to score a point, then fans will not be reimbursed for their appliance purchase" (DENVERPOST.com, 9/12).

SHOCK THE WORLD: In Kansas, Taylor Eldridge notes '18-19 will be the first season the Wichita State men's basketball team "wears Under Armour after previously wearing Nike." All three of the new uniforms will "feature the player's last names this season," after last season's uniforms "didn't have the player's last names." The other "biggest difference" is the introduction of the "Flying W" logo that "previously only the baseball team has worn." The logo will "appear only on the alternate yellow uniforms, replacing the traditional Shocker logo on the side of the shorts" (WICHITA EAGLE, 9/13).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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