SBD/December 6, 2017/Marketing and Sponsorship

Gold Medal Winner Joss Christensen Highlights Icebreaker's Olympic Endorser Roster

The Hershey Co.’s Icebreaker mint/gum brand has signed seven athletes to lead its Pyeongchang Games campaign, including Gold Medal-winning freestyle skier Joss Christensen. The USOC sponsor has adopted as its social marketing tagline #UnicornMoment, which it is calling “a perso...

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