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Fox Sports Joins With Advocacy Group To Support Better Depictions Of Women On TV

Fox Sports is joining with the Association of National Advertisers to "support better portrayals of women on TV," according to Brian Steinberg of VARIETY. Under an agreement struck with the ANA, Fox intends to “increase the accurate portrayal of women and girls in media” by 20% by '20. To do so, Fox will "celebrate female accomplishments and encourage conversations between adults and parents -- especially dads and daughters -- about pursuing career opportunities in the fields of science, technology, engineering, and medicine (STEM)." The efforts are "part of an initiative known as '#SeeHer.'” Fox and the ANA will "launch a 'Celebrate Her' promotional campaign featuring familiar sports moments reimagined to celebrate women in STEM." The ads will be "featured in Fox Sports’ most high-profile programming, including NFL kickoffs and pre-games, college football bowl games, and college basketball tip-offs." Several of the ads will "include appearances by Fox Sports analysts and reports." The spots will "show a high school student choosing her science school of choice; draft day festivities for college seniors who are selected to pursue science careers; female scientists being awarded the 'green lab' coat; and a ticker-tape parade to congratulate the winner of a middle school science fair" (VARIETY.com, 12/4).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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