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Marketing and Sponsorship

All Rise: Aaron Judge's Rookie HR Record Sets New Sales Mark For Topps

Yankees RF Aaron Judge has set another sales record for the Topps Now daily on-demand card service with a release commemorating his new rookie record of 50 home runs in a season. Topps said it sold 16,138 cards relating to the milestone Judge homer, breaking a single-card sales mark set last year with a release for Marlins RF Ichiro Suzuki gaining his 3,000th MLB hit. Topps earlier this year set one-day regular-season sales marks for multi-card releases relating to Judge winning the Home Run Derby and the Yankees retiring Derek Jeter's No. 2 jersey. However, this latest Judge release sets a new record for sales of a single Topps Now card. Judge now holds four of the top six and five of the top 10 selling Topps Now cards since the program’s introduction at the beginning of the '16 season. With the base cards selling for $9.99 each and special autographed versions selling for as much as $4,999.99, the latest Judge release generated another six-figure day of revenue for Topps. The company in the next several days also expects to surpass the one-million mark in overall sales of Topps Now MLB cards.

RANK
PLAYER/TEAM
MILESTONE
DATE
SALES
1
Aaron Judge
50th home run of '17
9/25/17
16,138
2
Ichiro Suzuki
3,000 MLB hit
8/7/16
11,150
3
Aaron Judge
Home Run Derby title
7/10/17
8,997
4
Bartolo Colon
1st MLB home run
5/7/16
8,826
5
Aaron Judge
495-foot home run
6/11/17
8,623
6
Aaron Judge
30th home run on '17
7/7/17
8,538
7
Derek Jeter
Uniform retirement
5/14/17
7,791
8
Cubs
World Series win
11/2/16
6,009
9
Derek Jeter
Monument Park dedication
5/14/17
5,571
10
Aaron Judge/Tyler Austin
Back-to-back home runs in debuts
8/13/16
5,250

JERSEY SCORE: Meanwhile, Judge is also far outpacing all other MLB players in the ongoing MLB.com auctions of game-used ’17 Players Weekend jerseys. Bidding for Judge’s “All Rise” jersey as of earlier today was more than $10,000, with Marlins RF Giancarlo Stanton’s “Cruz” jersey ranking second at $3,100. Proceeds from the auction, which closes later today, will be donated to the MLB-MLBPA Youth Development Foundation that seeks to improve amateur baseball and softball programs.

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