Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also includes naming rights to the team’s practice facility. Wish, founded in '11, is a "digital mall" that sells discounted merchandise through an e-commerce platform. According to the company’s website, it is the sixth largest e-commerce company in the world. Lakers President of Business Operations Tim Harris said other elements of the Wish deal include a founding sponsorship in team’s training center, along with signage and hospitality in Staples Center. The Wish logo will also be on the team’s G-League South Bay Lakers franchise. IMG was the sales agency. “We talked to a bunch of companies,” Harris said. “We were hoping for a company that is more mobile facing, because it helps us to continue to connect with younger fans.” The Heat today announced they have signed a patch deal with Florida-based Ultimate Software.