Fire It Up: Heat Sign Jersey Patch Deal With South Florida-Based Ultimate Software
South Florida-based Ultimate Software has "won the competition" to become the jersey patch sponsor for the Heat, according to Barry Jackson of the MIAMI HERALD. Ultimate Software is a technology company that "develops and sells UltiPro, a cloud-based human capital management solution." The company was founded in '90 by Scott Scherr, the company's CEO & President. Heat Exec VP & CRO John Vidalin said that the team and Ultimate Software will "work together on several community programs." Vidalin: "It was important for us to find a partner that had similar beliefs and values and Ultimate Software definitely fits that bill. They have been a longstanding partner of the Heat’s, with a rich history of giving back to the South Florida community" (MIAMIHERALD.com, 9/21).