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Closing Bell

49ers Sell Out All Camera-Visible Seat Cover Logos

The 49ers have sold all 16 spots available in the league’s pandemic program allowing camera-visible logos on seat covers at the bottom of Levi’s Stadium. There had been some concern around the league that sponsors most in need of make-goods would not want or could not afford the new inventory, but at least in the Bay Area, that is no problem. Under the rules, the end-zone tarps are reserved for NFL sponsors who are also team sponsors, and space between the 30-yard lines are reserved for team messages. The team sold to 15 different companies, with one buying two locations. “We’re overall very satisfied with where we ended up, and this was a huge help from the NFL,” 49ers CRO Brent Schoeb said.

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