Former NBAer Baron Davis Launching Sports Content Division

Former NBAer Baron Davis launched MiMO Sports, a content creation and production division dedicated to creating sports-themed content while inspiring positive family values and diverse storytelling. The partnership with MiMO Studio includes Davis’ company UWish. MiMO was founded in February by former Nickelodeon President Cyma Zarghami, who retired in '18 after being with the net for 33 years. The venture will produce content that appeals to kids -- from real-life stories to sports-themed scripted content under the umbrella "Heroes of the Game."

Already in development is an untitled girls basketball story that will see Davis take on roles as both actor and executive producer. He served as producer of several acclaimed documentaries including “Crips and Bloods: Made in America,” and “Sole Man,” ESPN’s '15 30 for 30 that looked at the life of sneaker exec Sonny Vaccaro.