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Closing Bell

Dwyane Wade Signs Deal With Electronics Brand Hisense

Consumer electronics brand Hisense has signed Dwyane Wade to a "multi-year comprehensive marketing deal" that makes the three-time NBA champion the brand's "first U.S. ambassador." Wade will support Hisense USA's efforts "by being featured in marketing campaigns and supporting product launches." He also will make "special appearances as the company looks to build its brand recognition." This marks Hisense's latest sports partnership, as it has deals "already in place with NASCAR and FIFA." Hisense USA is based in Georgia, while the company's global headquarters are in China (BIZJOURNALS.com, 1/16).

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