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Volume 26 No. 231
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Starbucks To Sponsor Madden Championship Series Event

Starbucks has agreed to become presenting sponsor of the Madden 20 NFL Championship Series’ opening major tournament this season, marking the coffee chain's first foray into the NFL or esports. The “Madden NFL 20 Classic” presented by Starbucks Nitro Cold Brew will run Aug. 30-Sept. 1. The open registration tournament will be held at Esports Stadium Arlington and stream on Twitch and YouTube. NFL sponsors Pizza Hut and Snickers have also signed on as full-year sponsors for the MCS, an initiative of the NFL and EA Sports.

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