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Volume 27 No. 5
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Speed Reads....

The four major broadcast networks have filed suit in federal court to "shut down Locast, a nonprofit streaming service funded in part by AT&T and founded" by a Dish Network lobbyist. Locast offers feeds from CBS, ABC, NBC and Fox to subscribers for no charge (WALL STREET JOURNAL, 7/31).

The PGA Tour and Kingmade Jerky agreed to a multiyear sponsorship deal that makes Kingmade the Tour's official jerky and official meat snack (PGA Tour).

Elevate Sports Ventures has launched Elevate Academy, a talent development, career mentoring and placement agency for sports/entertainment execs, recent graduates and prospective college students (Elevate Sports Ventures).

Insurance Office of America has extended its Jaguars sponsorship by three years. The Florida-based brokerage has sponsored the NFL team since '08 (Jaguars).

The NLL, Alterna Savings and Alterna Bank today announced a partnership that makes Alterna the official and exclusive financial institution for the league in Canada (NLL).