Group Created with Sketch.
Volume 25 No. 25
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Verizon Spot Led Impressions For New Ads On Recent Sports TV

Verizon's "A Shrewd Businesswoman" spot, which touted its holiday-priced iPhone offer generated 167 million media impressions from Nov. 27-Dec. 3 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. The figure for Verizon was the most of any of the 242 ads that debuted during sports programming that week. It was the second time in the last 10 weeks that a Verizon spot featuring actor Thomas Middleditch has debuted at No. 1.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (NOV. 27-DEC. 3)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV SPEND**
SPORTS PROGRAMMING
Verizon (“A Shrewd
Businesswoman: iPhone”)
166,947,421
181
$6.11M
NFL; College football
Chevy Employee Discount
for Everyone (“Happy Holidays”)
159,779,823
100
$5.57M
NFL; College football
Dairy Queen chicken strips
(“Nugget-Free Zone”)
105,424,574
1026
$2.53M
"SportsCenter";
College hoops
Sonic Drive-In
(“Shake on It”)
90,757,354
148
$2.26M
NFL; College football

Verizon Unlimited
(“Wrapping Paper,”
featuring Thomas Middleditch)

78,819,468
276
$6.26M
NFL

NOTES: * = During sports programming. ** = Includes some non-sports programming.