SBD/Closing Bell

Verizon Spot Led Impressions For New Ads On Recent Sports TV

Verizon's "A Shrewd Businesswoman" spot, which touted its holiday-priced iPhone offer generated 167 million media impressions from Nov. 27-Dec. 3 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data ...

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