UFC Fighters Benson Henderson, Ronda Rousey Ink Endorsement Deals
MusclePharm signed UFC fighter Benson Henderson to a sponsorship deal, the brand's fourth professional athlete endorsement signed in recent weeks. This comes on the heels of Henderson on Saturday retaining his lightweight title at UFC on Fox 7. Henderson will endorse the brand via ads, media appearances and social media.
Meanwhile, XYIENCE Xenergy signed UFC fighter Ronda Rousey to a one-year endorsement deal. XYIENCE Xenergy is the official energy drink of the UFC (THE DAILY).