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Volume 24 No. 156
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Callaway Golf Partners With LinkedIn For Social Media Campaign

Callaway Golf today launched a social media networking campaign in partnership with LinkedIn. The campaign features an app, found at www.CallawayHitTheLinks.com, that generates a recommended foursome from the golfer's LinkedIn contacts. Golfers can also designate an ultimate foursome using their contacts, and submit the group for a chance to win a trip that includes custom club fitting at Callaway's Carlsbad, Calif., HQs (Callaway).