Bears Sign Dr Pepper Snapple Group As Official Soft Drink Provider
Dr Pepper Snapple Group has signed a seven-year deal to become the Bears' new official and exclusive soft drink partner. The deal is at the Bears' top HOF partner level. This is the first NFL exclusive for Dr Pepper Snapple, which shares the Cowboys with Pepsi, and will activate with lead brands Dr Pepper and RC Cola. RC Cola will also entitle the Bears training camp. Dr Pepper Snapple replaces Coca-Cola, which has been poured at Soldier Field for so long that the team has no records of when that relationship began. The company is generally heavy in college sponsorship assets.
“They were aggressive in going after this and from what we have seen, they will be even more aggressive taking it to market," said Bears VP/Sales & Marketing Chris Hibbs. Snapple products will also be available in Soldier Field. The beverage marketer will support with retail promotions and significant buys across Bears media partners, along with an outdoor campaign.