Registration | Continental Breakfast
. Located on the 4th floor of the hotel in the Broadway Ballroom Foyer.
. Registration is open throughout the duration of the conference.
. You will be asked to provide a business card upon check-in.
Welcome & Opening Remarks
Understanding Gen Z Content Consumption
How Sports Passions Can Help Make Difficult Conversations Accessible
Discover how LUNA Bar was able to layer sponsorship on top of their existing equality efforts to generate more meaningful conversation around a case that is at the core of the brand's being. Ritu Mathur, LUNA Senior Marketing Director at Clif Bar & Company will discuss how LUNA and the USWNTPA came together to champion pay equality while driving brand love for both LUNA and the Team.
Keynote Address: Bank of America
A unique opportunity to hear the CMO's perspective on sports sponsorships. Meredith Verdone will deliver the keynote address focusing on how Bank of America leverages the emotional connection consumers have to sports to drive engagement, relevance and business results.
How Sneakers Played a Role in the Globalization of the NBA's Next Superstar
How does a signature sneaker contribute to the globalization of one of the biggest names in the NBA? Alex Saratsis, agent of reigning NBA MVP Giannis Antetokounmpo, and Brian Davision, Brand Manager at Nike, discuss the complexities and inner workings of building Giannis' personal brand and the launch of Nike's first signature shoe for an international athlete, The Zoom Freak I.
Why D&I Makes Business Sense: How Diversity of Thought Leads to a Better Understanding of Your Customer Experiences
Times Square Ballroom, 2nd Floor
High Times Ahead: Maximizing Opportunities in the Cannabis Category- Both Revenue and Wellness
With marijuana legalization continuing to evolve across the country- 82% of major pro sports teams play in an area where it is legal to purchase medicinal or recreational marijuana- it's a matter of time until the industry will burst into the sports sponsorship space similar to the arrival and excitement of sports betting. With former athletes and executive entering the space, our panelists will discuss the opportunities available for brands and how to authentically tie cannabis to the spots world.
Marketing Opportunities and the World of Sports Betting
As sports betting continues to become legalized across the United States, key partnerships among leagues/teams and betting entities are making headlines every week. From attracting new audiences for sports, to media companies benefiting form increased viewership, and a new type of fan engagement in stadiums and arenas, are responding to this evolving landscape. We'll hear from our panelists as to the ways they are taking the in-game entertainment value to the next level.
Approach-Shot Strategy: An Inside Look at the UPS and PGA of America Partnership
Golf is a game of strategy. As experts of delivering strategic solutions, UPS's presence in golf is a logical fit. UPS' Jennifer Oliveras and PGA of America's Jeff Price will discuss their worldwide partnership, plans for the 2020 Ryder Cup, what the golf world will look like in 10 years, how the global nature of the game will continue to evolve, and what all of this means for brand marketers looking to up their sponsorship game.
MiLB and Allegiant Air: Reimagining Commercial Partnerships
Sharing over 120 markets and driven to become the Hometown Airline of MiLB, Allegiant and MiLB partnered to create a strategic partnership designed to impact communities, enhance the fan experience, and deploy industry-leading ballpark technology. MiLB Chief Marketing and Commercial Officer, David Wright and Allegiant, Chief Marketing Officer, Scott DeAngelo will outline the vision and overall strategy of the breakthrough partnership, both properties' continued evolution, and a sneak peek into what's next for both brands.
Closing Remarks | Networking Reception
A Mindful Business Case for Health and Wellness
Building Healthier Communities and Improving the Lives of Fans
The NBA and Kaiser Permanente have a unique partnership and the first of its kind focused on building healthier communities and improving the lives of fans in the United States. The NBA recognized the power of having a leader in healthcare, Kaiser Permanente lend its expertise to help in improving and amplifying youth-centric programs and opening dialogue on mental health and wellness. We will take a deeper dive into the co-authored health programs and messages these businesses have developed and how each organization is approaching mental health for their employees, members and athletes.
JBL and the Intersection of Sports and Music
Discover how JBL has tapped into the sweet spot of sports and music to identify with consumers and create meaningful engagement around their brand. Chris Epple, Vice President of HARMAN International, will discuss how JBL has found a way among the clutter in the audio category to break through, create content and have conversations with consumers and fans.
Sponsorship Evolution Meets Business Evolution
As Mastercard's business priorities have changed, so too has its sponsorship strategy. Michael Robichaud, SVP of Global Sponsorships, will discuss new global investments and activations in women's sports and esports among others.
New Money. New Models.