Coors Light puts its rivals on ice in NHL
Stadium Series title sponsorship helped boost brand’s recognition, according to survey.
Gordon nudges Axalta into grassroots deal
On former driver’s advice, coatings company is adding a sprint car team to its portfolio.
President’s tweets help put Rapinoe on stage
Wasserman agent Dan Levy says criticism actually benefited the U.S. soccer star’s image.
Fanatics gets Warriors’ merchandising rights
Ten-year deal includes massive store outside new Chase Center, plus e-commerce, more retail.
ACC Network eager to try new technology
Soon-to-launch channel will experiment with various production techniques.
Baking up fresh looks at Refried Apparel
Small clothing firm artfully “upcycles” distressed inventory into new licensed pieces.