Virtual Pro Bowl could be good catch for NFL
League studies metrics around event and sees value in pivoting to a “Madden”-focused strategy.
Brands dominating in home markets
SBJ’s research arm, SportsAtlas, mapped out which brands have the most deals in each state.
Small crowds generate key revenue for boxing
Promoters are returning to large venues with dispersed crowds, and “the show must go on.”
X2 Performance adds Kawhi Leonard to blitz
Fitness supplements maker has Clippers star as face of the brand with CVS, GNC, Subway.
Agency gets high marks in NBA draft
Excel Sports Management reps five first-rounders in rescheduled event filled with chaos, emotion.