Virtual Pro Bowl could be good catch for NFL

League studies metrics around event and sees value in pivoting to a “Madden”-focused strategy.

Brands dominating in home markets

SBJ’s research arm, SportsAtlas, mapped out which brands have the most deals in each state.

Small crowds generate key revenue for boxing

Promoters are returning to large venues with dispersed crowds, and “the show must go on.”

X2 Performance adds Kawhi Leonard to blitz

Fitness supplements maker has Clippers star as face of the brand with CVS, GNC, Subway.

Agency gets high marks in NBA draft

Excel Sports Management reps five first-rounders in rescheduled event filled with chaos, emotion.

First Look podcast

Name, image and likeness debate continues as the overall picture gets somewhat clearer.

Photo: getty images

Will Fans Be Tested?

There are major hurdles to navigate, but teams and leagues are mulling over the idea for entry to events. Are fans ready for that step?

Photo: getty images / Liz Spangler Illustr.

We’re starting to see what’s in a name

After years of debate, and with much legislation still pending, the NCAA is creating guidelines to manage NIL in 2021.

Photo: getty images

Soccer representation on the world stage

Driven by the fandom and finances of global soccer, more U.S.-based agencies are making moves to grab market share.

Facilities

Retiring Delaware North executive Rick Abramson ends a fun and filling 54-year ride

SBJ Morning Buzzcast

SBJ First Look

SBJ Unpacks

Conquering Geek Culture

SBJ Presents

Through heavily discounted student rates, Street & Smith’s Sports Group, College & University Program gives students the opportunity to develop a broader understanding of the sports industry by reading both Sports Business Journal and Sports Business Daily.

December 8

2020 Learfield IMG College Intercollegiate Athletics Forum
December 15

2020 New Voices Under 30
March 23

2021 Forty Under 40 Awards

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Virtual Pro Bowl could be good catch for NFL

Brands dominating in home markets

Small crowds generate key revenue for boxing

X2 Performance adds Kawhi Leonard to blitz

Agency gets high marks in NBA draft

First Look podcast

Will Fans Be Tested?

We’re starting to see what’s in a name

Soccer representation on the world stage

Sports and Society

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Conquering Geek Culture

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2020 Learfield IMG College Intercollegiate Athletics Forum

2020 New Voices Under 30

2021 Forty Under 40 Awards

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U.S.-based agencies making major moves in global soccer

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ECHL teams that opted out brace for financial hit

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