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Jill Krimmel

General Manager, MLB, NCAA + Other Sports (North America)
StubHub

Jill Krimmel

General Manager – MLB, NCAA + Other Sports (North America)

Jill Krimmel is the General Manager of MLB, NCAA and Other Sports for StubHub, leading a team focused on the overall strategy, partnerships, marketing, supply and event operations in North America.

Jill joins StubHub with more than 17 years of experience in business strategy and eCommerce. Most recently, Jill was the GM/VP at Walmart’s eCommerce properties, including Walmart.com, Jet.com and Hayneedle.com. Jill spent 10 years at Walmart in various eCommerce and merchandising roles, where she was responsible for launching new online businesses in health, beauty, household supply, pets and food, driving significant growth through P&L, pricing and inventory management. She led the launch of Walmart’s mobile pharmacy and also ran Walmart’s financial services and gift cards business. 

Prior to Walmart, Jill spent time in eCommerce financial services in various marketing and business development roles.

Jill earned a bachelor’s degree in business from California Polytechnic State University – San Luis Obispo and is based at the company’s San Francisco headquarters.

Wednesday, April 18

Sports Business 2025: Forecasting the Future

Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.

Dan Beckerman, CEO & President, AEG Worldwide
Kathy Carter, former President, Soccer United Marketing
Jill Krimmel, General Manager, MLB, NCAA + Other Sports (North America), StubHub
Shannon Miller, Digital Strategy and Interactive Experience Practice Lead, Communications Sector, North America, Global Business Services, IBM
Greg Sankey, Commissioner, Southeastern Conference (SEC)
Jimmy Sexton, Co-Head, CAA Football, CAA Sports
Moderator: Abraham Madkour, Executive Editor, SportsBusiness Daily/Journal