Welcome & Opening Remarks
At The Top of the Agenda: Issues, Trends and Opinions That Matter
The opening roundtable at World Congress sets the stage for two days of dialogue and insights from industry thought leaders. And it’s your opportunity to hear the issues and trends that are top-of-mind for a cross-section of leading sports executives and personalities, who will also offer their point of view on the most pressing items in sports business. You will hear from:
Business Sense: The Case for Diversity & Inclusion
The Progression of Athletes into Creators
Champions Awards Presentation
Pioneers and Innovators in Sports Business
Champions Panel Discussion: Reflecting on a Career in Sports with an Eye on the Future
In one of World Congress’ most popular sessions, the recipients of SportsBusiness Journal’s prestigious honor, “Champions: Pioneers and Innovators in Sports Business,” will reflect on their years in sports. These industry veterans will share stories of their highlights — and challenges — of a career in sports. Offering a mix of anecdotes, humor and advice, while looking toward the future, these executives always give the audience a memorable ride. This year, you will hear from:
Marketing and Creativity in the Spotlight
From mega naming-rights deals to social media campaigns that turn global customers and fans into a new and influential sales force, brand-side marketers have never had such an array of options in their toolkits. But what combination of marketing elements are delivering the greatest value and generating the greatest returns? And what’s the next generation of marketing platforms that brand stewards are exploring to influence consumers’ buying decisions?
After-Hours Networking Reception
Continental Breakfast & Registration Opens
Sports Business 2025: Forecasting the Future
Over the past five years, the changes in sports business have been unprecedented. TV viewership is down as a new generation of fans consume sports content on numerous devices and on their terms. The emphasis on the fan experience — both in-venue and at-home — is at a fever pitch level. And a new wave of deep-pocketed companies out of Silicon Valley are moving into the distribution business. In the next five to ten years, the changes will be even more dramatic. In this session a cross-section of senior sports executives will examine these changes.
The Disruptors: How the Rules of Engagement are Changing
Ideas That Move Us Forward: Education, Social Impact and the Transformative Power of Sports
The Impact of Expanded Legalized Sports Betting in the U.S.
Stakeholders inside and outside the world of sport are actively working to lay a profitable foundation for what many now see as an inevitability — the expansion of legal, regulated sports betting in the U.S. The opportunities for team owners, leagues, franchises, broadcasters, gaming companies, states and more are significant. This discussion will examine latest developments, what’s at stake for everyone involved, and the next steps to realizing the impact of a legal, regulated sports betting market in America.