Alexandra Williamson is Bumble’s Head of Brand. She majored in Cinema-Television at SMU, where she discovered her love of content creation. Having a variety of experience with film and production, Alex began managing social media for Bumble in October 2014 and worked her way into her current position with an unwavering passion for the company’s mission and a strong belief in the brand. Williamson helps empower Bumble users and brings Bumble CEO and founder Whitney Wolfe Herd’s innovative ideas to life. Alex communicates this vision with the Bumble community through voice, content, social media, and customer service.
Marketing and Creativity in the Spotlight
From mega naming-rights deals to social media campaigns that turn global customers and fans into a new and influential sales force, brand-side marketers have never had such an array of options in their toolkits. But what combination of marketing elements are delivering the greatest value and generating the greatest returns? And what’s the next generation of marketing platforms that brand stewards are exploring to influence consumers’ buying decisions?