Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance. WHOOP works with professional athletes across every sports league, college athletes across every conference, Olympians and the U.S. military; the company more recently released its first consumer product. Ahmed has raised more than $50 million from top investors and has an active advisory board that consists of some of the world’s most notable cardiologists, technologists, marketers, and designers. Ahmed wrote “The Feedback Tool: Measuring Fitness, Intensity, and Recovery,” which sparked the underlying physiology and engineering for his work today. Ahmed was named a 2011 Harvard College Scholar for finishing in the top 10% of his class and a CSA Scholar Athlete; he captained the Harvard Men’s Varsity Squash Team. Ahmed was recently named Forbes 30 Under 30 and Boston Business Journal 40 Under 40.
The New Endemics and the New Sports Experience: How Innovative Technologies Are Shaping the Way Sports are Played and Consumed
In recent years, innovation has opened the doors to a new wave of tech-based companies. We’ll examine how the “new endemics” are using their investment in sports and support for teams and leagues to create content, tell their brand stories, and shape the fan experience.