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Past Events

2018 Octagon Sports Marketing Symposium

October 30 - 31, 2018
Crowne Plaza Times Square Manhattan
New York, NY

Thank you for your interest in 2018 Octagon Sports Marketing Symposium- this event has passed. Please visit our conference listing page or email for more information on our upcoming events.

WHY ATTEND the Octagon Sports Marketing Symposium?

Changing demographics and consumption habits along with advancing technologies are impacting fans, brands and properties like never before. Join us in New York City as we discuss the strategy and creativity behind brand sponsorship, experiential marketing and content creation, while exploring emerging trends and challenges across the vast sports and entertainment opportunities available for brands.

The Crowne Plaza Times Square Manhattan is where we will convene on Tuesday, October 30th, and Wednesday, October 31st, for the Octagon Sports Marketing Symposium, where our discussions will focus on “Fan Forward: How to Win Fans in the Next Generation of Brand Sponsorship.”

–Olympic athlete and activist Aly Raisman and Aerie VP of Marketing Stacey McCormick on their gold medal partnership
HAMILTON CMO Laura Matalon on what sports marketers can learn from the musical
–Dow Chemical’s Chief Inclusion Officer Karen S. Carter on breaking barriers through sports partnerships and events
–Coca-Cola’s SVP of Strategic Marketing Geoff Cottrill on how sports and entertainment marketing fit into their broader strategic marketing mix
An Esports Case Study: P&G/Gillette’s Greg Via and Kraft Sports + Entertainment’s Jennifer Ferron-Walsh on how their partnership has evolved to allow for shifting demographics and consumer passions
A Meditation and Mental Fitness Case Study: Former Buddhist monk and Headspace co-founder Andy Puddicombe will kick-off with a guided meditation, and then discuss their multi-year NBA partnership which focuses on mental training
–Perspectives from 42 leading sports marketing executives and counting
–AND…nearly 50% of the speaker faculty is comprised of brand marketers!

Since 2003, the symposium has studied the marketing plans and results of some of the most active brands in sports. In recent years, the speaker faculty has included senior executives from Anheuser-Busch InBev, Coca-Cola, MillerCoors, Dick’s Sporting Goods, GM, McDonald’s, Gatorade and many others.

Join us in New York City as we discuss the strategy and creativity behind brand sponsorship, experiential marketing and content creation, while exploring emerging trends and challenges across the vast opportunities available for brands across sports and entertainment.

Brand-side marketers, including vice presidents and directors of marketing, sponsorship activation, event marketing, experiential marketing, content production and digital strategy; team, league and media executives; agency professionals, as well as technology and service providers.

In addition to the conference content, attendees will have unique opportunities to network with industry peers.

Featured Speakers


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Check out the social conversation that took place around the 2017 Sports Marketing Symposium. #SBJSMS

Contact Information

For PROGRAM information, including ATTENDANCE, contact Lorianne Lamonica at 704-973-1523. 

For information on SPEAKING opportunities, contact Donna Johnson at 704-973-1421.

For information on SPONSORSHIP opportunities, contact the following: 
     East Coast and Atlantic Seaboard office HQ contact, Allison Brush: 212-500-0710.
     Midwest, West Coast and Florida office HQ contact, Natalie Sharp: 212-500-0720.