Senior Vice President, Aerie Marketing
Stacey McCormick is a veteran fashion executive with expansive leadership in omni-channel retail platforms. Since 2014, Stacey has led the marketing team for Aerie, a $700 million intimates brand that is a pioneer in the body positivity and women’s empowerment movements. In her current role as SVP of Marketing, Stacey is responsible for all customer engaging brand strategies, overseeing all creative, social media and brand activations. Her team’s passion is to challenge the fashion industry and beauty norms by creating a supportive community for the millions of customers they serve. Aerie’s ultimate goal is to make all women feel good about their real selves.
Before leading Aerie Marketing, Stacey held leadership roles on both the merchant and strategy teams, which positioned her as a key player from the brand’s inception in 2006. Prior to Aerie’s launch, Stacey helped bring American Eagle into the digital age by building the merchandising and marketing departments of AE.com, now a $2 billion channel for AEO, Inc.
Stacey is a graduate of the University of Memphis, she and her family live in Pittsburgh, PA.
An Athlete and Brand Activism Case Study: Aly Raisman and Aerie