Group Created with Sketch.
Past Events
Back to Speaker Faculty

Kristi Kolski

Director, Marketing
IBM Sports and Entertainment Partnerships

Kristi Kolski is the Program Director for IBM Sports & Entertainment, where she leads marketing strategy and campaign development for US Open Tennis, Pebble Beach Golf, GRAMMY Awards, Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium partnerships. With more than 15 years B2B marketing experience, Kristi is passionate about the intersection of sports, entertainment and technology to enhance the fan experience, drive client engagement and grow IBM business opportunities.

Previously, Kristi was the Global Marketing Lead for IBM Research, where she developed the brand strategy and identity for the IBM Watson computer that successfully competed and won on Jeopardy! in 2011. Her prior roles include advertising, social media and experiential marketing. 

Originally from Miami, Florida, Kristi received her BA from the University of Notre Dame and her MBA from New York University Stern School of Business.

Connect with Kristi:
https://www.linkedin.com/in/kristi-kolski-0a509632/
https://twitter.com/nyckk

Tuesday, October 30

Comfy Couches or Smart Stadiums? At-Home vs. In-Venue

Rightsholders and brands are developing impressive in-venue experiences to compete with the technological advancements sports fans have access to at home. Our panelists will discuss these in-venue smart technologies, including security and payment, and their impact on fan engagement and the stadium experience.

Kristi Kolski, Director, Marketing, IBM Sports and Entertainment Partnerships
Rich Krezwick, Senior Vice President, AEG Facilities
Lauren Stangel, Vice President, Partnerships, Sports and Entertainment, CLEAR
Justin Wood, Principal & Practice Director, Dimensional Innovations
Moderator: Abraham Madkour, Executive Editor, Sports Business Journal / Daily / Global