Kristi Kolski is the Program Director for IBM Sports & Entertainment, where she leads marketing strategy and campaign development for US Open Tennis, Pebble Beach Golf, GRAMMY Awards, Atlanta Falcons, Atlanta United and Mercedes-Benz Stadium partnerships. With more than 15 years B2B marketing experience, Kristi is passionate about the intersection of sports, entertainment and technology to enhance the fan experience, drive client engagement and grow IBM business opportunities.
Previously, Kristi was the Global Marketing Lead for IBM Research, where she developed the brand strategy and identity for the IBM Watson computer that successfully competed and won on Jeopardy! in 2011. Her prior roles include advertising, social media and experiential marketing.
Originally from Miami, Florida, Kristi received her BA from the University of Notre Dame and her MBA from New York University Stern School of Business.
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Comfy Couches or Smart Stadiums? At-Home vs. In-Venue
Rightsholders and brands are developing impressive in-venue experiences to compete with the technological advancements sports fans have access to at home. Our panelists will discuss these in-venue smart technologies, including security and payment, and their impact on fan engagement and the stadium experience.